Today’s blog is a special one, and I feel honored to write it. Partly because I wouldn’t have a job otherwise, but also because I just really love Verge Pipe Media. Anyway, today our blog is four years old.
So, Fun Fact: Verge Pipe Media actually started as a blog. It was Don’s creative outlet for marketing thoughts and ideas that he wrote in his free time. Eventually his vacation turned into his vocation, and here we are four years later - Verge Pipe Media is a full-blown company with clients and employees and an awesome office space. All because of Don’s blog.
Verge Pipe Media’s success is exciting and well deserved, but it’s not impossible to achieve. Don said looking back, there were a lot of things he could’ve done better had he known more about how to blog (and yes, there actually is a right way to do it).
Let's just put it this way, a blog helps attract visitors to your site and convert visitors to leads. The more blogs you post, the more search traffic your blog gets, the more people see your site. It’s that easy. Kind of.
If you're wondering how to get started or just want to learn how to improve, here are five key things to incorporate in your blog posts if you want them to be really awesome.
Write great content.
This is pretty broad, so I’ll break it down. First of all, be sure you’re writing about your industry and not yourself. Nobody likes hearing somebody talks about themselves all the time and the same goes for your company. Next, choose one topic per blog post. If you write about multiple things or try and cover too much ground, people lose interest. We live in a world of skimmers, so keep it simple and interesting. Also, make sure you’re writing often and writing consistently. You want to keep your readers informed and make sure Google keeps you on their radar.
Pay attention to format.
Keep your title under 55 characters, and make sure it’s catchy and relevant. After all, it is the first thing people see. Include plenty of white space, images and break up your posts with numbers and subheadings. As I mentioned before, we’re skimmers, so breaking up your post will make it seem more “readable.” Also, include a relevant meta description for each post so that readers can get a good idea of what your post is going to entail.
All of your work is going to be pointless is people can’t find your posts. People have started searching in a more long-winded way with searches like, “best restaurant in downtown Auburn area.” So choose a long-tail keyword like the prior example for your post. Include it in your title, URL, body and meta description to achieve the best search results.
Include a call-to-action
Are you writing a blog about the best ways to cook steak? One great way to keep readers intrigued and coming back for more is by including a call to action. Maybe you have an e-book full of steak recipes. Include it at the end of your blog. This gives readers the option to learn more if they’re interested and they'll be on your site longer.
Promote your stuff.
Again, if you want people to see you, put your content out there. You should share all of your blog posts via social media platforms like Facebook, LinkedIn, and Twitter. Use popular hashtags, and post links to your content on similar blogs and websites.
There’s always room to improve your blogging skills. If you’d like to learn more about it, here’s an e-book full of great information on business blogging.
As for us, we’ll be celebrating four years and watching the US soccer team beat Belgium. Cheers!