The VPM Blog

Foodspotting: leading local restaurants to success

Posted by admin on Mar 5, 2012 2:15:27 PM

The failure rate is currently 80% for new restaurants - that’s the bad news. The good news is emerging technologies are giving business-owners the tools to beat the odds and get found.

Thanks to the new-ish mobile social dining craze, diners are able to see what’s good to eat near their location and how to get there. Restaurants can also give incentives to visit them by posting daily deals and specials.

Business-owners are driving traffic through their doors, gaining loyal customers and prospering in harsh economic times. So what’s the magic pill that’s behind all of this?

Well, it's good old fashioned word-of-mouth. But, in the food industry that means: Foodspotting.

Foodspotting is a free mobile app that lets you share photos of dishes you’ve had with friends or with complete strangers. The app allows you to search by restaurant, cuisine or location.

It even tells you what people love to eat there.

Also, what makes this app so great is there is no room for negative Nancys. Only positive reviews are allowed, so zero trash talking. What else could a restaurant-owner ask for?

Here in Verge Pipe Media's hometown of Auburn, local places like Amsterdam Café, Ariccia and Gigi’s Cupcakes are some of the first to reap Foodspotting’s benefits.

Amsterdam Cafe

“This trend has only begun to reach Auburn,” says Greg Kebe, general manager at Amsterdam Café. “The popularity in California and all big cities is awesome. It forces restaurants to keep up, and Amsterdam Café is going to do its best to stay ahead.”

Foursquare, Foodzy and Foodspotting are leading this cultural shift in the food industry. The latter has been downloaded nearly 2 million times since it premiered in 2009 and is only growing in popularity. Facebook is even joining in on the fun, bringing Foodspotting into its stable of Timeline apps.

“I would not even think about dining at a restaurant without looking at it on Yelp, Foodspotting or Foursquare,” Kebe says.

Although there are only 14 shares for Amsterdam Café at the moment, that’s still more than any other eatery in town. Foodies and early tech-adopters all over the world have been using this app for two years, but it is just now gaining popularity in the Southeast.

“I am certainly aware of the spreading popularity of Foodspotting and other foodie type applications. This trend has not even nearly reached its peak,” says Kebe.

Amsterdam Café is one of the restaurants in Auburn that is truly benefitting from this new culture. According to Kebe, they are striving to stay ahead of the curve by using engaging materials to keep their customers informed.

“This is truly the way of the future when choosing a dining location,” Kebe says.

By the way, for all of our foodie friends out there: last Friday’s special - Smoke Lamb Chop & Diver Scallops, Spanish Paprika & Roasted Red Pepper Risotto, Baby Vidalia-Sweet Corn Ragout, Wild Mushroom Beurre Blanc

Article by: Brittany Gibson, Imagineer || brittany.vpm@gmail.com

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