The VPM Blog

Gaga for Mobile & Bo Obama

Posted by admin on Sep 6, 2012 1:08:02 PM

Start your day off right: with Lady Gaga. Stick with us, we'll take you places in our latest Enterprise Round up!

Gaga for Mobile

Love her or hate her - Lady Gaga is a pop phenomenon with global mass appeal. As we wrote in an article concerning the Material Girl's abandonment of traditional media for MDNA's publicity, pop culture is a sociological litmus test. When major artists start producing transmedia and mobile-focused albums, it's safe to say there is a healthy market for that particular form of communication. Lady Gaga's new ARTPOP project will be more than music. Today, she announced that ARTPOP will be a mobile application, featuring her music, videos, fashion, games and frequent updates by Gaga, herself.

A recipe for innovation... and have partnered up to boil innovation down to 3 Ps: people, process and philosophies. The full survey isn't out yet, but the most progressive and forward-leaning companies tend to focus on all three. When it comes to leaders, the survey interviewed and peeked behind the curtain at several prominent companies. Fabrizio Freda, CEO of Estee Lauder and former exec for P&G puts a premium on listening - often spending months visiting different departments around the world, just talking with employees and gauging big picture strategy. Mark Benioff of loves to network with young entrepreneurs for fresh ideas and a mainline into the future; Jeff Bezos with favors inventive employees. What are you doing to encourage innovation?

Image matters (and so do warm & fuzzies) is an online fundraising platform currently being used to raise money for a number of non-profits, public organizations and political candidates. Both Mitt Romney (R) and President Barack Obama (D) are raising money on Rally. The insights from these campaigns shed light, once again, on how important it is to have a fully realized content strategy for your brand. Nick Warhsaw of says donation requests that are accompanied by good quality photography perform significantly better than those requests without imagery; what's more: pet photos tend to rake in the most money. Bo Obama, fundraiser extraordinaire.
Author: is Head of Ops & Co-Creative at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all