The VPM Blog

Gamification, Huh?

Posted by Gray on Feb 6, 2013 3:29:28 AM

I thought I might start today’s post with a little word association game.

Super Bowl - Beyoncé

True love - The Bachelor

Gamification -_________

When I first heard this odd-looking word, my mind immediately went the sci-fi route. I imagined a definition that looked something like: n. the act of being exposed to gamma radiation, usually by some sort of high-tech ray gun; Bruce Banner unintentionally underwent gamification, which turned him into the Incredible Hulk.

Meredith recently informed me that it actually has a slightly different meaning than the one my superhero-crazed mind conjured. Once she straightened me out, I realized this is something we already see a lot of in apps such as Foursquare. It’s about using game-thinking and game mechanics in a non-game context in order to engage users and solve problems (hence, the root word of ‘game’ and not ‘gamma’). A non-game context can be social apps such as the one mentioned above; but it can also be in the classroom.

Gamification’s Ramifications (couldn’t resist):

This concept has the potential to greatly alter the way educators evaluate students in the classroom. There are already serious discussions being had among university faculty, questioning the traditional methodology that, for decades, has determined how students’ work is to be evaluated. Yesterday, Micah wrote about the need to upgrade the technology, but he also pointed out that new computers, or putting a tablet in every student’s hands, is not enough to conventionalize the classroom. The infrastructure has to be altered as well. Perhaps, gamification could be the best fit for Millennial students. Maybe when we play the word association game, we will see something like this:

Gamification - education.

Now that I know that gamification has nothing to do with the big green guy, I’d like to explore ways its being implemented in the classroom. Expect to see more posts related to this topic in upcoming days!

###
Author: is our Spring Editor & Word-Smith here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

Topics: higher education

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all