The VPM Blog

Get to Know: Landing Pages

Posted by Addi Rogers on Jul 8, 2014 4:14:47 AM

One of the most important parts of a successful business model is being able to convert people who visit your website into potential customers. The best way to do that is through landing pages.

What is a landing page?
According to HubSpot, a landing page is a webpage that allows you to capture a visitor’s information through a lead-capture form.

Landing pages let you to target a specific audience and offer them something they might be interested in. Say you’re an organic dog food company and you wrote a blog about the benefits of an all-organic diet for your pet – at the bottom of your blog post, you could offer a coupon for a bag of your brand’s food, you could attach an e-book with more information about your brand, or a white paper on the process of making organic dog food.

A landing page will gather information about the potential customer and it will increase the percentage of new leads for your company.

Why should you use them?

  1. Leads
    If you’re struggling to create more leads for your business – landing pages are the answer. Because they are targeted toward a specific audience, they are far more likely to convert visitors in leads than a mass email or post on Facebook.
  2. Offers
    Landing pages allow you to put your offers out there. If people don’t know what you have to offer, they’re not going to stick around. For a small price of their contact information, they can learn more about your company and you can learn more about them.
  3. More Content
    When it comes to content – the more the merrier. Any successful marketing strategy needs a lot of great content to keep it afloat, so adding landing pages to your content queue is always a good thing. They can be shared on your website, through email, social media and through organic reach.
  4. Get the Grade
    Provided you track your website analytics, you’ll be able to see how often people are looking at your landing pages, which ones are more popular, how long each person stays on the page, where they’re from and more. This will allow you to improve your landing pages and your marketing strategy over all.


Businesses are in constant completion trying to gain new customers and reap more profit. If your business needs a boost, landing pages are a great start.


Topics: Landing Pages

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