Whenever a new social media platform hits the web - and our productivity - there's always a learning curve as we get acquainted with the style and format of a new way to let people know what we had for lunch. With Facebook, we had to learn to express our thoughts in the third person, i.e., Gray Gill wishes there was a camera on the front of his phone to make selfies more convenient (circa 2009). Then Twitter came along and had us all wondering, "What the heck is a hashtag?" We've spent some time explaining how to use hashtags properly, so I won't regurgitate - or should I say, retweet - that info. those thoughts. No, today, I thought I would address a more general topic with Twitter: what is the point of it?
We often get asked, "Why do we need Twitter?" or, "Why would someone follow our business on Twitter?" To answer this, I'm going to share my personal Twitter testimony.
For the first few months of me having Twitter, I'll admit I had no clue what I was doing. The subject matter of my tweets were mostly sappy song lyrics and lame jokes like, "Is this thing on?" Three years later, I'm checking Twitter every five seconds and I question my entire existence if my tweets don't get at least a few favorites. I know what you're thinking: "But Gray, you're a creative genius with tweets of pure gold. We're a coffee shop, boutique, or bank. What can we tweet that will make people stop scrolling?"
Well, as hard as it may be, I haven't always had the Twitter figured out. I used to send a tweet from my flip phone, via text messaging; later that night I'd sit down at my computer expecting there to be a ton of buzz around them, but what I found was the chirp of crickets. It took me a while to figure out what I was missing, but I've finally figured it out. Twitter is an opportunity to you to interact directly with your fans and customers. If you don't have an abundance of fans or customers, Twitter gives you a chance to get some.
If you want to see the number beneath your 'followers' section go up, don't just broadcast on Twitter. You can't forget about the 'social' part of social media. It's all about the interaction!