I’ll admit, my decision to major in public relations in college didn’t have too much thought behind it.
I was a sophomore majoring in political science – still don’t know what I was thinking there – and hating everything about it. Someone suggested marketing which quickly turned into PR, and here I am today.
When people ask what I do, I say, “I’m the community manager at Verge Pipe Media, so I basically write blogs and use social media to get the word out about our company and how we can help people and businesses.”
And almost undoubtedly I get this response, “So you just get to play on Facebook and Twitter all day?”
Then, depending on what kind of mood I’m in at the time, I either sarcastically say, “Yes. I literally sit at a desk and play on the computer all day.” Or I go into more detail about what we do on a daily basis at Verge Pipe Media. We’re Verge Pipe Media, we’re a digital marketing firm, we build websites and apps, we handle social media, we’re innovative, imaginative, the list goes on and on.
“Yeah, but what do you guys DO?” – at this point I don’t really know what to say after that. Umm, well we put our heads together in the morning to discuss what we need to do to help our clients and then we do that. Isn’t that kind of what we all do? I mean whether you’re a mechanic or an interior designer or a dentist – your job is to make the people you work for happy.
But public relations, marketing, and media development are broad and newer fields that people are often skeptical about, so it all comes down to trust. At Verge Pipe Media, our work is making sure people trust us. And rightfully so. Trusting your clients and your clients trusting you is a CRUCIAL element in any customer-based profession, especially in public relations and marketing.
People essentially hand us the digital keys to their business and have to trust that we’re going to help them thrive. That can be really scary considering one angry customer can write a Facebook post or Tweet that could potentially sabotage your company.
Developing trust with customers is a time consuming process but it’s the most important part of being in PR. Get to know your client personally, respect their time, communicate clearly and openly, do what you say you’re going to do (and more), and maintain all of those things not only while their your clients, but forever.
It will make business so much easier.