Get on your Facebook, scroll through your newsfeed and count the number of ads you see.
After scrolling for less than a minute, I saw advertisements for Madewell, Zulily, H&M, The Clymb, Rue La La and Wendy’s. I have never visited any of these sites or liked their Facebook pages, so why are they all over my feed?
Unbeknownst to most of us, we are exposed to thousands of advertisements on a daily basis, many of which are from Facebook and other social media platforms. It wasn’t until I began counting that I realized just how many advertisements I’m being exposed to on a regular basis. For most businesses, promoting their page through Facebook ads is an easy and inexpensive way to gain exposure and create brand awareness. However, that is about to change.
Facebook, who in the past has disclosed that around 16 percent of fans see posts from Facebook pages, will be decreasing that number to only 1 to 2 percent in the very near future. This will have a big effect on small businesses that have used the Pages section of Facebook as their main form of advertising. Organic reach will be nearly nonexistent – so, from now on, if businesses want to be seen, they’ll have to pay up.
“Liking” a page on Facebook will have little to no impact because only 1 percent of pages users have “liked” will actually be seen. This is why it’s important for small businesses to use other forms of social media or even better, build a website. It's a worthy investment considering businesses will pretty much have to pay if they want their page to be seen by more than a handful of people on Facebook. For instance, if your Facebook page has 500 likes, only 5 to 10 people will see what you share. And of those 10 people, how many are going to pay any attention to your post when it is competing with 1,500 others they will likely see that day?
This is why websites are becoming more and more important to a successful business, no matter how small it is. To put it simply: if you don’t have a website, you’re losing business to competitors who do.
Even if you don’t want to sell your products online, a website is the best way to show potential customers and businesses what you’re all about and what you have to offer.
Considering the changes Facebook is making, having a website is going to be an even more vital part of growing a business. If you have questions or you’re interested in creating a website, Verge Pipe Media is here to help so give us a call, or swing by the office if you’re local. Happy Tuesday.