The VPM Blog

Put down the scissors and pick up your smartphone! Coupon apps are taking over

Posted by Katie FitzGerald on Oct 4, 2013 4:27:45 AM

Coca-Cola is said to have issued the first coupon in 1887 for a complimentary glass of Coke and ever since coupons have been a staple in our shopping experience. But now instead of sitting at the kitchen table trolling the newspaper for coupons to clip consumers are simply going to the App store and downloading coupon apps. 80% of consumers shopped with coupons in 2012 and 40% of these consumers used their smart phone to redeem mobile coupons in store and 10% of these consumers used their tablets. Mobile coupons are quickly taking over the traditional coupons because they are simply easier to use and less of a hassle.

Cartwheel is Target’s coupon app and it is simply amazing. The design of the app is crisp, modern and easy to use. The way the app works is the consumer can browse hundreds of coupons in every department and can choose to add 15 coupons onto a board (it almost looks like a Pinterest board). Then these coupons that are chosen are all saved together as one coupon so while at checkout the coupon only needs to be swiped once. The app also tracks how much money you save and when you hit a certain amount of money saved you are given more spots on your board for more coupons. The available coupons do have varying expiration dates and new coupons are added daily giving the consumer hundreds of opportunities to save. This interactive app makes couponing feel almost like a game, but shoppers should be wary this app can cause lots of unnecessary spending.

Yowza, whose tagline is “Say Goodbye to Clipping Coupons. Say Hello to Yowza!” is one of the most popular coupon apps available. This app uses your current location to find stores near you and lists coupons available at these stores. The app lets the user choose stores in up to a 50 miles radius of where they are. The app also shows the shopper online coupons. So far Yowza users have collectively saved $7,541,117 and the number is continuing to grow rapidly. Yowza users can save stores that they prefer and the app will show these preferred store’s coupons first when the user launches the app. Like Cartwheel, Yowza tracks the user’s savings letting them know just how much money the app is saving them.

The Coupons App has been around since 2008 and has been ranked as the #1 coupon app available. Upon opening the app you can scroll through a few coupon categories like cheapest gas, local deals and expiration date. The app, while neat in theory, needs a lot of work and it is a wonder that someone ranked it the #1 coupon app. It’s layout is very outdated, filled with pop-ups and is confusing to figure out how to find the coupons. The app does offer lots of great deals from smaller stores and the cheapest gas feature is helpful, but finding these coupons is a challenge.

Cartwheel, Yowza and The Coupons App are great tools for consumers to easily save lots of money. These apps are kicking coupon clipping to the curb and proving that once again the smart phone revolution is taking over yet another aspect of daily life.

Author: Katie FitzGerald is our Fall Community Manager here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

photo credit: robholland via photopin cc

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