Rules of Social Media According to Some of 2013’s Favorite Artists
1. Beyoncé: Do what you want…it may work.
After dropping her album, “Beyoncé” like it was nobody’s business, –which it apparently was not- Beyoncé shocked millions of fans with her two-track hit. Let’s keep in mind that this is Sasha Fierce we are talking about and she can basically do no harm, ever. But, this is because the risks she takes are not reckless or rash.
When it comes to social media, taking a risk on basically anything is either a hit or miss. However, you will never find out what works for your company if you never try. New advertising strategies, social media accounts, or even new partners and employees have the potential to vastly expand and impress your consumers/clients.
“When I leave this world, I’ll leave no regrets.” –Beyoncé
2. Florida Georgia Line: The ability to make and maintain a connection is crucial.
Tyler Hubbard and Brian Kelley of Florida Georgia Line met through a mutual friend while attending Belmont University in Nashville, TN. Now they have a platinum album, platinum and gold tracks, and have been nominated for at least 20 awards.
When it comes to social media, make sure to stay in touch with your previous connections. You will never know who will “make it big,” or who will have “the next big thing.” These connections may turn out to be your best clients, or even successful business partners.
“During our very first song we knew there was something special there and just continued to write.” –Tyler Hubbard
3. Macklemore & Ryan Lewis: You can be a small company with a large following.
Macklemore and Ryan Lewis did not have the support of a major record label when their track “Thrift Shop” became #1 on the U.S. Billboard Hot 100.
When it comes to social media, small companies do not have to settle for small audiences. They CAN achieve large followings. Although this may entail having to increase advertisement and time commitment to reaching out to new consumers/clients, it is POSSIBLE.
“Change the game, don’t let the game change you.” –Macklemore
4. Lorde: Be open to learning more from others and utilizing a variety of sources.
Part of the reason breakthrough singer-songwriter, Lorde, is so unique and captivating is because she utilized various works of other artists. Her technique and tone were inspired by a variety of artists including Etta James and Neil Young. Authors such as Sylvia Plath and Tobias Wolff, on the other hand, inspired Lorde’s lyrics.
When it comes to social media, varying and increasing the content that is used can only improve your company. Not only will more interesting, unique, and intriguing content reel in consumers, but it will also be useful in improving your company’s social media flow and function.