If you’re a smart small business owner, you know that any risks you take should be well calculated before they’re carried out. It’s only natural to let fear of failure steer us away from taking chances, especially in small businesses; however, an idle business can be just as detrimental as taking negligent risks. Here are a few smart ways to improve your small business in 2014.
Revamp your website.
A well crafted website can work wonders for your small business. These days, people opt for Google over the yellow pages nine times out of ten. In order to attract attention, make your website look appealing by using a light colored layout, choose an easily readable font and add images. Organize your pages, and add a search box in order to keep things simple and user-friendly. When it comes to content, publish frequently, but make sure it is relevant. Think about details you look for on other company websites and include them on your own.
Don’t be scared to say no.
Money makes the world go round, but if that’s the only reason you’re considering taking on a new project, you might be better off saying no. Before committing to a new client, project or product ask yourself a few questions:
- Am I doing this because I am passionate about it, or because I want to make money?
- Do I care about this enough to spend an extensive amount of time on it?
If it seems like more trouble than it’s worth, it probably is. Instead, use the time you would’ve spent on a new project improving other aspects of your business. Invest in your employees, spend more time on social media accounts or focus on connecting with your community.
It’s easy to get caught up in the day-to-day of your small business. As uncomfortable as it may be, make a point to step away from things and look at your business as a whole. Are you prioritizing the right things? Are you making decisions that will affect your business positively in the long run? Are your employees happy? If not, take some time reevaluate and create a new game plan or implement new strategies.
Whether it’s a new business venture or simply approaching old things in a new way, take a few risks this year, and don’t be discouraged if things don’t go as planned. In the words of Albert Einstein, “A ship is always safe at the shore – but that is not what it is built for.”
Cat photo credit: http://www.hahastop.com/pictures/Cat_Says_No.html