The VPM Blog

Snapcat | Cats and Selfies DO Mix

Posted by Piper.vpm on Jul 19, 2013 6:23:08 AM

Let’s just start by admitting that we’ve all spent a significant amount of time scrolling through hilarious cat pictures and videos on the internet. Confession: the only Facebook interaction Audra and I engage in is posting hilarious cat memes on each other’s walls, chatting using only cat emojis and liking adorable cat pictures. We’re not ashamed and I know we’re not the only ones considering that cats make up about 50% of the internet.

But it’s not fair for us humans to constantly post pictures of our furry friends without consulting them first. What, just because we have opposable thumbs means we can embarrass out beloved pets? And what if they want to experience the joy of taking a selfie every now and then? After all, selfies are almost as popular as cats on the world wide web.

Now cats are taking matters into to their own hands -- or should I say paws -- and combing the two driving forces of the internet with Snapcat... no, I didn’t forget the ‘H’.

It’s an Android app that allows cats to channel their inner diva by taking self portraits and sharing them on social media. What more could we ask for?! A laser-pointer dot dances around and entices the cat to tap the screen, thus activating the camera. When the photo is taken you can then enhance your cat’s natural beauty with a variety of filters and stickers.

Here’s a small preview of how the app works.

Snapcat unnamed2

(Photo Credit:

Once you’ve consulted with your model and agreed that the photo is purrrrfect (sorry, couldn’t help myself) you can upload it to the photo sharing site, EyeEm, so the world can admire your cat’s true charm.

I admit we have to assist our thumbless companions to actually share the photo...and edit it...and open the app...and download it in the first place -- but the tagline “Photos of cats. By cats” is still clever in my book.

I know you’re thinking, “why wasn’t this app developed sooner, it’s genius,” right? Me too. Snapcat is the result of EyeEm’s Photo Hack Day, a 24-hour coding blitz in Berlin that took place last month. This event brings together creative developers and photographers to rapidly revolutionize how people take and interact with pictures. All ‘thank you’ cards, flowers and chocolates can be sent there.

Snapcat won honorable mention at EyeEm’s event, apparently there was a cat-hater on the judging panel, possibly Don Crow, because how could any app be better than this? Despite it’s second place finish (which is still extremely impressive), Snapcat will undoubtedly take our procrastination excuses for real-world responsibilities to the next level. Because we need that.

Unfortunately, as an iPhone user I cannot download Snapcat and have to settle for taking front-facing pictures of my adorable fur ball -- which I do too often than I care to admit. Or maybe I’ll just go buy an Android. Worth it.

This feline stunner and I hope you have a weekend filled with endless scrolling through the best of online cat entertainment. Let the cat-selfie epidemic commence!



Author: Piper Donnelly is our Summer Editor, Word-Smith and Communications Connoisseur here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

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