The VPM Blog

Spotify Radio is Disrupting Airwaves

Posted by admin on Jul 31, 2012 4:00:54 AM

When I first encountered Spotify, I thought it was almost too good to be true. Without even the mention of a credit card number, they were offering an endless library of music—more than 16 million songs—streaming free to my computer.

In it's cool gray and green display, Spotify mimics iTunes by letting users make playlists, search music, and synch their devices. The difference is that, with Spotify, you aren't limited to the music in your own library. You have access to music stored on the cloud, which means no more hunting around for garbled YouTube clips of new songs or wringing out your wallet to buy them on iTunes. Your jam sessions are periodically interrupted by commercials, but the perks of Spotify far outweigh the number of times you'll be forced to listen to the newest Red Hot Chili Peppers single.

Until recently, only Spotify Premium users have had the luxury of listening on the go. The newly updated Spotify app, however, is putting that power back in the hands of the people with free streaming "radio". And I think Don called it; a death knell is sounding for pricey satellite radio providers.

Users can sift through a list of genres, tune in to their recommended radios, or start a station of their own. As you listen, you can 'like' the tracks you love to hear similar music. Although you are still required to have a Premium account to sync playlists or entire albums, the introduction of a mobile radio is taking Spotify off your desks and into your pockets.

Ease of Use: 5 out of 5.
One of Spotify’s best attributes is the ability it gives you to consolidate your music selection. On your computer, it combines your music collection with the Spotify library. And now, with the new radio app, you have the option to thumbs-up songs that play on your personalized stations. Spotify then ‘improves your radio station’ by tailoring the song selection to your tastes, then adds those tracks to a ‘Liked from Radio’ playlist on your computer. You can create limitless streaming radio stations from single songs, artists, albums, and even your friend’s tastes. Once you’ve set up your account, Spotify does all the work for you. All you have to do is listen.

Saveworthy-ness: 5 out of 5.
Spotify has already proved that it brings a lot to the table. But does it have what it takes to send your Pandora, Rhapsody, and Last.fm music apps to the trash bin? Spotify has figured out the recipe for brand loyalty: providing a stellar service and making it accessible. Now that I have a way to take Spotify with me, with endless stations and unlimited listening, there’s no reason not to streamline my listening habits. Except the fear that my friends on Spotify social will be see how many times I’ve listened to Call Me Maybe.

Average Star Rating: 5 out of 5.
For the Millennial generation, our entire worlds are contained in our smart phones. And as much as we loved Spotify at home, we were forced to find other options when headed at the door. With the newly improved app, Spotify gave us the solution we have always demanded: convenience. When Spotify went mobile, it gave users the chance to rely on a service they’d already grown to love. Businesses take note...

Article by: Lane Jones, Editor & Word-Smith | lane.vpm@gmail.com

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