During breast cancer awareness month, we see how social media can be used for social good. Breast Cancer organizations have seen how effective social media can be when it comes to generating awareness about their cause, getting people involved, and sparking interest in special events. Breast cancer awareness campaigns are an excellent example of "word-of-mouth" marketing. They utilize social media, live public events, celebrity endorsements, and even edgy content to get people talking.
Favorite Cancer Awareness Moments
- Bra color. One way that breast cancer awareness organization have utilized the power of social media for their cause is through the viral nature of sites like Facebook. In the month of October, you might started seeing Facebook statuses popping up from your female friends with just one word: a color. All around the world, women posted the color of their bra to Facebook. The stunt forced their Facebook friends to figure out for themselves what was going on--a research process that raised awareness of breast cancer.
- Social media ribbons. The signature breast cancer awareness pink ribbon has gone digital. While you’ll still be able to pin one to your lapel, you can now create a badge for your profile picture that allows you to sport your support online.
- GE data visualization. GE is making the breast cancer conversation visible through a site that tracks who’s talking about breast cancer on Twitter. The tweets and their popularity are represented by different sized blue dots that you can hover over to read. The effect is a stunning picture of how important this issue is to so many people.
- Estee Lauder BCA. Another big brand, Estee Lauder, supports breast cancer awareness campaign that is twenty years strong. The campaign has gone global and, now, digital. They use social media outlets, like their Facebook app Milestones of Courage, to raise money and awareness for the cause.
- NFL pink. The NFL Players association, in partnership with the American Cancer society, takes part in a campaign called “A Crucial Catch” that focuses on the importance of annual screenings. During the month of October, the field will be filled with everything from pink gloves to pink whistles. Even the footballs will have pink ribbons printed on them.
- The Pink Glove Dance.
- Nationwide walks. The Making Strides Against Breast Cancer walks happening across the nation honor breast cancer survivors, and inspire a community to demonstrate the power of a united front by walking to raise awareness and money for the American Cancer Society as they continue to fight breast cancer through services, information, and research.
- Save second base. This month you’ll also see men sporting shirts, baseball caps and rubber bracelets touting the slogans “Save the tatas,” “Save second base,” and “I heart boobies.” Campaigns like “Save second base” are a cheeky way to get people, especially men, thinking about breast cancer. Breast cancer organizations have created social media packets that brand a women’s issue for men. They have found a way to make this men’s fight, too.
Breast cancer organizations and the cancer community are trying new, creative ways to achieve the same goal they’ve have had all along: gaining attention for their cause. Using social media as a way to get people involved in the movement toward breast cancer awareness has been a home run.
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Author: Lane Jones is our Fall Editor & Word-Smith here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.