Myth #1: All of the people who like the page see my business’s posts.
FALSE. Those active on Facebook only see posts at the time it is posted. When you post to Facebook it can be seen in your fans news feed until other posts and active content replaces yours over time. The number that appears on your administrative page “153 saw this post” are the people that did view it on their newsfeed.
To assure that all your fans and more view your page’s post hit the “Boost Post” or “Promote” button. This will allow you to promote your post for more people to view it.
Myth #2: Organic Reach and Paid Reach are all measuring who saw my Business’s post.
TRUE. But, they are measuring reach in different ways. Shortly after promoting or posting a page post, you’ll be able to see their performance.
Organic reach is the number of unique people who saw your post in their news feed or on your page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event.
Paid reach is the number of unique people who saw your post through an advertisement or promoted post.
Myth #3: Creator and Manager on Facebook have the same abilities on my business’s page.
FALSE. Each administrative role has different abilities.
The Manager administrator position can manage administrator roles, edit the page and add applications as well as create and delete posts. The manager can also respond to and delete comments, send messages, create advertisements and view insights.
The Content Creator can do everything the Manager can, except manage the administrator roles.
Myth #4: Insights can help drive business
TRUE, Facebook Insights cannot only help drive business, but can also let businesses understand how to read and target their audience. Facebook Insights provide measurements on a page’s performance. They are used to find demographic data about the page’s audience and see how people are responding and finding the page’s post. Facebook Insights show you the best times to post information and which days and times will garner the most attention. To find Facebook Insights you simply go to the business page and click on the ‘view insights’ box on the top.
Myth #5: Nothing happens when fans hide your page
FALSE, when a fan of a page hides your page from their news feed they will not only be able to see your updates and your posts, but they will also lessen your overall reach and impressions. Impression on Facebook are the number of times a post from your Page is displayed, regardless of whether the post is clicked or not, while reach is the number of unique people who received impressions of a page post. The main reason people hide a page is simply because they are interested in the page’s content so it is essential to try to keep content fresh and engaging in order to keep fans happy and avoid hidden pages.
Author: Katie FitzGerald is our Fall Community Manager here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.