The VPM Blog

The Social, Mobile Election

Posted by admin on Oct 4, 2012 12:14:18 PM

There has been some incredibly interesting (non-partisan) reporting on the subject of social and mobile media in the Presidential campaign. We’ve rounded up a handful of reports for you today. No matter who rises to the top in this election, it’s clear that understanding social and mobile communication – pros and cons - is part of any winning strategy.

On brevity and distortion

We were surprised to read this one on TechCrunch. In advance of the debate, Gregory Ferenstein laid out a counter-point to today’s debates: the DAYS-long debate between Abraham Lincoln and Stephen Douglas. Our current focus on brevity isn’t just an artifact of social media. News organizations have been on this path for decades. The Commission on Presidential Debate allocates just 2 minutes for response on insanely complicated issues. Once the candidates are done backing into the topic or slamming one another, the message itself (if there is one) is presented in mere "Twitterific" seconds.

Social TV

Bluefin Labs is a social TV analytics company that keeps tabs on live television events like last night’s presidential debate. The headline on their blog this morning: the debate broke into the all-time top 5 for social TV.

  • 11.2 million comments made surrounding the event.
  • 17,000 Tweets per minute for “Big Bird”
  • Minutes into the event, the number of Tweets about the debate passed the 2 million mark

Mobile Electorate

What does your phone say about you? Notable content from the infographic below: 60% of smartphone users would be willing to turn in their ballots by mobile phone. Mobile platforms like Square facilitate hundreds of millions of dollars in donations, with 21-55% of intake - depending on candidate - coming from small, individual donations (higher education development officers: are you paying attention?!).

Accordingly, an estimated 54M of the 1 billion dollar advertising spend in this election has been on digital platforms. Does your company’s advertising budget sync?

Mobile election infographic
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Author: is Head of Ops & Co-Creative at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

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