It seems like everyday, the Washington Post or the Journal is posting another list of the top universities in the country. There’s the typical academic rankings, the schools that party the hardest, the prettiest schools in autumn, etc. etc. There’s almost as many college rankings as there are Alabama national championships; the last thing we thought we needed was one more college ranking!?
Until a couple of weeks ago, when Online MBA Page.com published one that caught our attention - after you’ve read on, perhaps you’ll appreciate its implications as well.
The website's team has compiled a ranking of 100 “business Campus-based schools” they determined are currently the most effective in connecting with students via social media. The website states that the schools were ranked “based on their presence and activity levels on various social media platforms.” Right there, we see that schools that are the most proactive with social media are not limiting their presence to just one or two social media sites. Those various platforms from which Online MBA Page.com pulled data include six different sites: Twitter, Facebook, YouTube, LinkedIn, Google +, and Flickr.
Is your school administration aware of these different platforms and how to use them, effectively?
Mays Business School of Texas A&M University snagged a #10 spot on the list, suggesting that they are doing a pretty good job on these digital fronts. While the SEC may be a dominant force on the football field, the schools don’t exactly possess the same prowess in social media. TAMU is the conference’s only representative in the top 50.
What are they doing with social media that is working -- that other schools can use?
Effectively using social media begins with the attitude or the mentality of the organization. Many people decide to only use one, maybe two of the above sites because they assume there is redundancy in using so many different platforms. But the reason each site is a successful way for schools to interact with students is because each one is designed for a unique style of content and interaction. Each one shows another facet of your program’s personality.
Yes, it is possible for a business school - or any realm of higher ed, for that matter - to have a personality. I like to compare a school’s social media presence to a customer service 1-800 number. Sometimes you’re going to speak to - or more often than not, yell at - a machine. Sometimes you get lucky and get to talk to a real human being, but one who sounds like he is reading English off a cue card. However, once every 20 or so headaches, you get to talk to a genuinely kind person who doesn’t hate their life and even asks you how your day is going and who knows, by the end of the conversation, you might have added him/her on Facebook.
With social media, higher ed should take the approach that most resembles the latter. Engage with students – both prospective and current. And speak their language!
Author: Gray Gill is our Spring Editor & Word-Smith here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.