Twitter didn’t feel so scary to me. I was like, “I don’t know if I want people to know what color socks I’m wearing today,” and in the end, if something happens to me, like what does that have to do with this life? And what I found out is that it has everything to do with everyone’s life because we’re kind of all doing this at the same time, in real time. ~Nikki Sixx
I'm an unashamed hair metal holdover that on more than one occasion has sent the office grabbing for their headphones. For a Gen X'er, I take pride in having introduced our office to the saying, "If it's too loud, you're too old," when complaints arose from a recent mid-day burst of window shattering, "Kickstart my Heart." Front and center for me is Mötley Crüe and the work that Nikki Sixx, Tommy, Vince and Mick have cranked out since the early 1980's. To live the way those guys have and still be touring today? No way. They must have cast-iron livers and an army of guardian angels.
But my superior music taste isn't why we're here this Friday afternoon. Nope. It's all about Twitter and how artists embrace the format and the, "world conversation" as Nikki put it in Mary Ouellette's recent interview with bassist Sixx. And my featured image is from her post - just so we're clear.
This shouldn't be a surprise.....I follow Sixx and Lee on Twitter as well as Sixx's fan page on Facebook. From day one I was like, "Wow. This guy is calling his own shots. There's no publicist at work here." He's ranted on having photos removed from Facebook, other artists admitted vanity and more importantly, he's just given this lifelong fan (and others) a running commentary of what life is like for Sixx, Mötley Crüe and his other artistic endeavors.
Nikki is older than I am, as are all the guys in the Crüe - but for a bunch of Hollywood Hair Metal pioneers, they've by all means not only mastered the art of personal branding, they've also figured out how to connect with current and NEW fans to sell music. Yeah, we wrote about the cool way XX shared their latest, and we've covered down on Lady Gaga's next release here at VPM, but you sort of expect it out of 20 somethings' don't you? The fact that a solid survivor from a short span music genre from 25 freaking years ago can do the same should be a wakeup call for brands, artists, non-profits and job seekers. Social Networking Works when applied with genuine enthusiasm and honesty!
No, as much as I love the Crüe - I don't care what their socks look like on any given day, but I do care about seeing social media used to connect, inform and drive more conversation about the things each of us know and love.
Author: Don Crow is Founder & CEO at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.