The VPM Blog

Viddy, Cool Mobile Video Solution

Posted by admin on Feb 26, 2012 2:02:46 PM

140 characters or less. Learn it, live it, love it... because the mentality isn’t going anywhere anytime soon.

With most people’s attention span clocking ~30 seconds, it is easy to see why networks like Twitter have become so popular. How often does anyone sit down and read an entire newspaper article, let alone newspaper? I can tell you from personal experience that it is getting increasingly difficult to make it through even the shortest pieces and, though I can’t say I’m too proud of this, I also know that I’m not alone. Our fearless leader here at Verge Pipe Media even went so far as to say: e-mail has become too much of a process and he'd much rather communicate by tweet!

If something is too long we phase out, and if it doesn’t grab our attention in the first few seconds we are over it. Enter: Viddy.

Let’s back up a few steps and let me first ask you this question:

Instagram is cool, right? The app makes you look like an artist even if you just accidentally take a picture of the floor; pretty cool if you ask me. What could be better? How about trendy, artsy videos?! Awesome.

Viddy is a lot like Instagram. The video app gives you filters to apply to your amateur, mobile video - making Morgan Webb look like the Wachowskis. Viddy even gives you the option of using pre-loaded soundtracks when quickly editing your videos (and let me assure you, Viddy's editing process is one of the most swift and painless things I've ever tried). Then you have a :15 second span to go crazy and show everyone what you’re all about. When you’ve gotten your artistic handle on things you can tag your clip with your location and a description. Viddy syncs up with Facebook, Twitter and Foursquare so your friends all have immediate access to the material you’ve uploaded.

If a picture is worth a thousand words, just think how much a video is worth. Why just show a snapshot when you can give everyone the full experience?!

From a business standpoint, Viddy has to be one of the most interesting and useful apps out there. The app creates an easily accessible way to not only show the world snapshots of your business, but to give them the overall feel of what you do. When it comes to products, why just use a dinky little picture when you can show the customer a full motion panoramic while you or your passionate customers explain why everyone desperately need your wares? Viddy is a fun and creative way to express yourself and set apart your business. Several brands have taken to the platform, including "nu" metal rockers Linkin Park.

Video is one of the best ways to make an Internet statement. Videos generate lots of interest and tend to "stick" to social media news feeds. From the second I downloaded the app; it has become a go-to. Viddy is easy, it’s fun and most importantly: free.

Ease of Installation- 5/5

Viddy is super easy to download. Just click on over to the iTunes app store and download the newest version for free.

Ease of Use- 4/5

Do you know how to point and click a button on your touch screen? If so, then Viddy is as easy as apps get. The only component that may trip people up would be the option to add a prerecorded soundtrack, but even this feature is easily accessible through a few clicks on the toolbar. The sharing process is just as quick and painless as the production of the video itself. My first video took maybe three minutes to figure out, but after the initial learning curve it was really no time at all to capture, edit and post a video online.

General Utility- 4/5

The one and only issue I may have with my new friend Viddy is that the maximum time limit for the video content is cut at 15 seconds. I understand that this short caption will fit better into the time-frame of our on-the-go lifestyle, but it still might be nice if the app offered a 30 second option. I would hope that sacrificing half a minute of a day wouldn't be a huge issue for anyone.

User Engagement- 5/5

Viddy is all about the user; from start to finish you are producing your own material like a pro.

“Keeper” Factor- 5/5

The app makes great content, it doesn’t run the battery down and it’s just an overall great concept. I am absolutely keeping Viddy around.

Article by: Morgan Webb, Imagineer || morgan.vpm@gmail.com

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