In case you haven't noticed, we blog a lot here. And because we're celebrating four years of blogging this week, we thought it'd be fun to take a look back at VPM's best blogs of 2014 (so far).
5. Coming in at number 5, Carly Invento's Rules of Social Media According to Some of 2013's Favorite Artists
Carly uses celebrities like Beyonce and Lorde to explain the rules of social media. My favorite, her correlation between followers and Macklemore:
Macklemore and Ryan Lewis did not have the support of a major record label when their track “Thrift Shop” became #1 on the U.S. Billboard Hot 100.
When it comes to social media, small companies do not have to settle for small audiences. They CAN achieve large followings. Although this may entail having to increase advertisement and time commitment to reaching out to new consumers/clients, it is POSSIBLE.
4. Gray Gill's Modern Branding Through Experiential Videos
I thought this blog post was so true and so funny. Gray is usually pretty laid back when he gets to work in the morning, but that day he was semi-fired up about this vimeo video he saw, so he asked if he could write a blog about it, and here we are. In the blog, Gray talks about how brands are changing the way they convey their products, almost manipulating people to see what they have to offer. Here's an excerpt:
When I saw that logo come onto the screen at the end, I almost threw my computer out my bedroom window. I felt so manipulated and cheated. I’m used to seeing ads on the side panel of Facebook, or at the bottom of YouTube videos, but I don’t expect to see scotch at the end of an artful video about climbing mountains. But this is the world we live in.
Click on the link above to read the blog and watch the video. Solid post, Gray.
After months of listening to the men in the office complain about not knowing how to use Pinterest and not understanding why they we're only seeing pictures of cookies and wedding dresses, I had finally had enough. So, I wrote a full blown tutorial including screenshots and basic language on how to use Pinterest. Click on the link above to see the tutorial, and laugh with me at the picture below. Hilarious.
2. Don Crow's Are There Luxury Brands in Higher Ed?
This was a really great Higher Ed post. Don, being forced to upgrade to a new smartphone and refusing to succumb to the societal pressure of owning an iPhone, started thinking about luxury brands and whether or not they existed in Higher Ed. Excerpt below:
If you follow my comparison, the Ivy League provides the iPhone experience (although ‘select group’ is unquestionably larger than average). Android provides the everything else. You can get more features, larger screen size, better cameras, more everything with many of the available Android smartphones on the market. And yet, a cursory glance around our office reveals I’m the only Android user in attendance. Aside from asking myself, “Can peopleofwalmart.com be in my future?” it demonstrates the power that Higher Ed still holds in producing a lifetime feeling of belonging.
Don continues by making some suggestions on how to position your university as the luxury alternative without sacrificing brand value. The link above will direct you to the original post.
1. And in the top spot #SummerSocial - What VPM is Doing This Summer
I chose this as the number 1 post because it is the root of everything Verge Pipe Media is currently doing. Because things tend to slow down for everyone in the summer, we thought it'd be a great time to make more connections, expand our network, create more engaging content - the list goes on an on. We have contests each week and parties at the end of the month, and as our readers and clients, we want you to be a part of them! The #SummerSocial campaign is really fun, and if you haven't heard about it (or just need a refresher) use the link above as your chance to catch up.
There ya have it, folks! Enjoy these five awesome posts, and if those aren't enough, there are 405 more. I counted.
Also, we wish you a safe and happy Fourth of July, and we hope you're as happy about our Independence as this little guy.