With more than 64 million views, Miley Cyrus’s new “We Can’t Stop” music video broke the VEVO record for most views in 24 hours. The video has been called odd, peculiar, strange and down right stupid. If you haven’t seen it yet, we encourage you to go ahead and watch it... preferably alone and in an environment where no one will judge you.
The VPM team doesn’t care to admit how many times we have watched the video, but it’s an embarrassing amount. After watching -- and analyzing -- the video many times, we decided to do a little synopsis of what WE gathered from the video. We broke it down into thirty second increments, and with no real psychological training, have brought you the PIPEDRA (Piper+Audra) interpretation. With no further ado, here it goes.
0:00-0:30: The Introduction You Weren’t Expecting
The video begins with a product placement of the new “beats pill,” followed by various aspects of randomality. I.E. Miley inserting a grill on her chompers, people using marshmallows to light a chandelier of candles and not to mention one of her hipster friends eating a sandwich filled with $100 bills. Could this be a metaphor to youth today, eating money without any knowledge of the value of a dollar?
0:31-1:00: The Weird Sh*t Montage
This section begins with yet another product placement of Eos Lip balm. This seems normal enough, people use chapstick, but then Miley takes the mouth to a whole new level. Images of her hipster friends with extra tongues and lips appear... If this doesn’t make you want to go buy Eos lip balm, we don’t know what will! Next comes a skull made up of nommy, greasy fries (yum?!) It gets even more delicious when Miley begins twerking and moving about sexually- in all white clothing, none-the-less. Thanks for that image, now we feel uncomfortable.
1:01-1:30: The Twerk Section
Self explanatory title -- Miley begins a “Twerk” fest, if you will. Don’t worry, if you were confused by her gyrating movements, a bowl of SpaghettiOs spells out TWERK just to clarify. I mean, Miley is twerking EVERYWHERE: on an exercise bike, with her hipster twerking friends and even with giant teddy bears. #TWERK
1:31-2:00: The Taxidermy Parade
Miley starts off preaching, “Remember only God can judge ya, forget the haters, ‘cause somebody loves ya.” Wow, we’re having flashbacks to Christina Aguileria’s, “Beautiful,” .. but not for long. The image quickly changes to Miley prancing about in a white fur coat, dragging “stuffed” animals... literal stuffed animals. Before you can recover from those aesthetics, Miley begins making out with a doll... that is a “mini me” version of herself... in a pool. Ok? Do we need to say more?
2:01-2:30: The Miley Selfie Serenade
These thirty seconds are jam packed with the BEST OF Miley Cyrus facial expressions. We know, you’re pumped. The only other thing to add here is that mountains of white bread are involved. Moving on...
2:31-3:00: The Hipster Happenings
As the weird faces continue, her hipster friends join in for some added fun. How much do you think they paid these “friends” to pretend that they think Miley is cool? Everyone teams up to knock down a beer-bottle shaped piñata filled with hot dogs (?) and then nom on the meat, while rolling on the floor. (We’re not making this up) Is this the kind of party that you frequent? Maybe we just aren’t hip.
3:01-3:30: The Grand (and Gangster) Finale
The final sequence begins with Miley in a girl fight, where she almost gets her head stomped on by a third-party friend (3:03). That’s what friends are for! The party begins to wind down, people are passing out as the sun rises. Miley and her entourage sit on a cliff overlooking L.A. How quaint... and by quaint we mean thug life. As the video draws to an end, Miley throws up gang signs and flashes her grill.
Wow, how moving. Props on going viral Miles, this song might actually be more popular then the hit, “Best of Both Worlds.” We get it Miley, you’re not Hannah Montana anymore. #RIPHannahMontana #IdentityCrisis
Thanks for reading our special PIPEDRA edition of Pop-Culture Friday. We hope your weekend is filled with parties involving money sandwiches, twerking bears and hot dog filled piñatas... or not.
PIPEDRA (Piper +Audra)
Author: Piper Donnelly is our Summer Editor, Word-Smith and Communications Connoisseur here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.
Author: Audra Graham is our Community Management Imagineer here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps