Hashtags have stayed a hot topic in the tech scene since their beginning in IRC (internet relay chats). With the recent release of Facebook hashtags, it seems that they are taking over the social media world. Almost all social media platforms readily use them, namely Instagram. Remember when the pound side just meant number... yeah, I know, vaguely. Well today it’s used to discuss trending topics and curate conversations. These little #babes are especially helpful in our mobile business and marketing world to help connect and engage with each other. However, I’m wondering how hashtags are going to be used by the average person on Facebook and if they will mimic the hashtag use on other social media platforms.
I analyzed some of my own Twitter, Vine, Facebook & Instagram followers to research what personal hashtag style says about a person and their characteristics. Here are some of the general hashtag styles that I found, with a brief summary and an example.
The occasional hashtagger
The occasional hashtagger is the most common among social media users. These people only use hashtags on certain and isolated occasions and feel no need to use these in their daily posts.
Example Twitter post: Just finished an awesome hike at Chewacla State Park!
The #every #word #hashtagger (AKA the obsessive hashtagger )
We all know those people, the ones who feel the need to either hash tag every word in a post or add about 10 unnecessary hashtags at the end. What do they think the hashtags are doing for them? The repeat offenders are the attention starved of social media. They want EVERYONE POSSIBLE to see their post and see their new selfie,tattoo or tea mug. #I #can’t #handle #it
Example (selfie) Instagram post: Muah! #kisses #bored #selfie #nails #nailart #me #browneyes
The “feelings” hashtagger, also know as the “subtweeter”
Although we may not all be offenders of this oh so common practice, I firmly believe everyone has thought about posting one of these. You know when you just are mad or upset about something and you just want to scream, but instead you think about how you could hurt someone with your words via social media. This is more commonly known as a “subtweet,” where instead of telling that someone how you feel, you passive aggressively post a vague status, that usually includes a conclusive hashtag at the end.
Example Twitter Post: “If only you knew what I really thought about you. #Idon’tevencare”
The solemn hashtagger
These people don’t even need to post a status or, for that matter, any information what so ever. All they need to express how they feel is one, solemn hashtag. These are the poets and the rebels of the post social media world.
Example Twitter Post: #Thoreau
The #trending hashtagger
Some times these people are trying to climb the ladder of social media celeb world, and obtain as many followers as possible. These people get it on any trending hastag, even if their post is irrelevant. Other times these people are just trying to input their thoughts or ask questions on and about current events. Either way I believe this is the most effective use of what #hashtags are actually meant to be used for.
Example Twitter post: Thanks for reading my latest blog about #Facebookhashtags
No matter what kind of hashtagger you are, if you ever want to waste some time I encourage you to go and research any random hashtag. I guarantee that you can find some interesting, educational and straight up crazy things just using the magical little pound sign. Jump in on conversations and see how others use their hashtags in personal and professional ways. Happy #hashtagging!
Author: Audra Graham is our Community Management Imagineer here at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps