Great stories, such as The Great Gatsby, cause us, as the audience to develop a connection with the dynamic characters. For instance, we want to know what Jay Gatsby would do on a Friday night in Auburn or what Daisy Buchanan would think about our new, favorite dress. As we rationalize what decisions these characters would make in our world, we must also wonder how they would level up in our digital workplace.
The Great Gatsby makes for an epic love story, centered around connections, just like our social media professional, LinkedIn. The stories’ connections lead the plot, cause the conflict and eventually lead to the demise of leading man Jay Gatsby. Although the parties seem wildly popular, and connections seem coy and flourishing, I can’t help but think that Jay Gatsby’s LinkedIn profile would be subpar.
Jay Gatsby himself would have a plethora of connections from all edges of Long Island. However, as a result of his sketchy demeanor and secret endeavors, his experience descriptions would be vague and irrelative. Probably a little something like this:
Town Party Planner
May 1920 - present (West Egg District)
- Throw parties
- Provide merriment
- Facilitate new relationships
How can Gatsby improve his work summary? Take a hint from our “Real World Social Media” blog post by Don Crow. “Job description is fine, results are better.”
I would encourage Gatsby to use some finite details in his experience postings and make it more like this:
Executive Community Event Planner and Liaison
May 1920 - May 1922 (West Egg District)
- Planned more than ten successful community events, where more than 70 percent of the community was in attendance.
- Provided the community with an outlet for merriment
- Facilitated more than thirty new connections among community members and improved community relations among businessmen.
Although the information is relatively the same, people viewing your LinkedIn profile, especially potential employes, like concrete information and numbers to go along with that. When in doubt, write it out. Don’t hesitate to include your successful results and accomplishments in your experience descriptions.
Now what about Gatsby’s LinkedIn status updates? His character is full of mystery, lust and, of course, drama. His LinkedIn status updates might be a vague and irrelative to his connections. Something like:
Jay Gatsby is at a party with Daisy Buchanan.
Come on Gatsby, save that for Twitter. He should try a status update more like:
Jay Gatsby is finishing the preparations for the West Egg Community Kick-off Carnival tonight! I hope to see all of my West Egg connections there at 8 p.m.
That is just a few ways that would improve Jay Gatsby’s LinkedIn profile and help him seek out new potential business partners and connections. To have a superb LinkedIn he would probably have to stop bootlegging alcohol and causing affairs. That is neither here nor there though, so have a very Gatsby Friday and remember to keep your LinkedIn clean and functional.
Author: Audra Graham is the Community Management Imagineer at Verge Pipe Media. Verge Pipe Media
assists public institutions, enterprises and the non-profit sector with Imaginative
Inbound Marketing strategies + campaigns. We also have a development team
chock full of Marvelous Mobile Migrators, poised to help transition our clients into a
mobile + social world with custom software, iOS and Android mobile apps.