The VPM Blog

College Sporting Events: The New Approach to Your Higher Ed Marketing Strategy

Posted by Haley Haas on Sep 24, 2014 11:30:00 AM


As a higher education marketing agency, finding new outlets to effectively market your college or university can be tricky. I have a secret…it doesn’t have to be! Think about it, where does your higher education institution get the most student, alumni and nation-wide participation? Hopefully, you are thinking your colleges sporting events!

With fans gathered together to share their love for your college and spread their school spirit, marketing your university is made that much easier. Since sporting events can generate the most publicity for colleges and universities, taking advantage of this will help your higher education marketing strategy hit a home-run.

Wondering how to go about this effectively? One way could be by using the Jumbotron to your advantage! Here are some tips on how using the Jumbotron at sporting events will improve your marketing strategy:

- Create video ads to play on the big screen during game timeouts or halftime to promote your colleges’ social media.

- Engage your fans by creating hashtags they can use during the event on Twitter, Instagram and Facebook.

- Have your team fans tag pictures from the event to your colleges’ social media to gain followers, and make your social media updates kickass!

Use this informative information to take advantage of your college’s next sporting event to help change-up your marketing strategy. Then, sit back, grab a cold one and enjoy the game!

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