How weird would it be if your school's Facebook account was sharing innapropriate videos? Or if the Twitter account was making strange jokes? To efficiently use higher eductation social media, your school will need a higher ed social media policy. This policy will ensure that all accounts are staying consistent and acting in a professional manner, protecting the branding and the integrity of your institution.

Creating this strategy requires that you create a set of guidelines. Define what direction you would like your higher ed social media to go and come up with a set of rules or regulations to make sure it stays that way. Make sure your rules do not hinder too much creativity! You want your posts to seem creative and genuine but also be consistent. 

Ball State University's social media policy is a great example of this perfect balance. Their policy is broken up into three sections: 1. Policies for all social media, 2. Best practices and 3. Institutional social media. Using these three sections, Ball State is able to control what goes on their social media, suggest good posts, and also make sure their institutional social media accounts stay professional.

So when you are ready to take your school's social media to the next level, sit down with your team and decide what you want your social media to really communicate to people. Stick to these original ideas, and your college or university's social media will be excellent. If you're interested in having us help you, click the link below to request a free consultation of how your higher ed marketing is currently doing.