The VPM Blog

A Day in the Life: Junior Account Manager

Posted by Catherine Andrews on Jul 18, 2017, 9:00:00 AM

It’s Monday morning and you wake up to find that you already have four work emails waiting for you. You decide to give them a glance before heading into the office, but only a glance because the work day hasn’t really started yet…right? Wrong. It’s a new day and your clients need you!

Welcome to a day in the life of a junior account manager.

Being an inbound junior account manager means that your day-to-day tasks revolve more around social media, conversion rates, and page optimization more so than working with sales and obtaining new clients.  That being said, there isn’t much that a junior account manager doesn’t do when it comes to fulfilling clients’ needs. In order to fulfill your clients' needs successfully, you need to be able to fully understand your client. How can you do this? Research, ask questions, and even go to their facilities and get a tour so that you can fully grasp what kind of tone of voice you should be using.

Every day is different in the eyes of a junior account manager, seeing that the daily needs of your client can range between writing social posts and blog posts, brainstorming and scripting video content, designing and approving social images, analyzing social media reports, and so much more. 

However, the main goal of a junior account manager boils down to executing and satisfying the wants and needs of your clients.         

 A Typical Day in the Life of a Junior Account Manager

Back to those work emails….

Now that you’ve given them some thought and you’ve made it to the office, it’s time to take action.  Respond, coordinate, or schedule whatever needs to be responded to, coordinated, or scheduled so that you can adjust your daily tasks accordingly. Monday means it’s time to write and schedule more social media posts for your client, so open up that content calendar and get crackin’. 

junior account manager

An hour and a half later, you’re done and ready for the next task. It’s time to prepare for the upcoming client update meeting where you’ll be discussing what you’ve been working on with the entire team.

This meeting kicks off with an analyzation of your clients' dashboards, which includes landing page optimization, conversion rates and website visits. It is important to make sure that all of your content is doing what it is supposed to be doing. What is that? Converting visitors into leads into customers and so on, according to the inbound methodology. By checking weekly to see if your conversion rates are on track with your goals, you can quickly assess the situation and make changes if needed. After discussing conversion rates and website visits, you move on and show them the social media schedule that you created last week for your client’s upcoming event so that you can move forward with the posting plan leading up to the event. 

The client update meeting is finished and you have a list of tasks that have been added to your queue. This is where your organizational skills come in handy because you have to prioritize your entire to-do list to ensure that everything is taken care of in a timely manner. 

First things first, you’ve recruited the entire team for a social media campaign brainstorm, which you will be running. Phew! The team gave you some great ideas, but now it's your chance to edit, refine, and finish the full campaign before presenting it to your client at the weekly meeting in a few days. 

You’ve had a pretty productive morning!

Social media scheduling, check. Client update meeting, check. Client campaign brainstorm, check. Lunch break is over and it’s onto the next. Things have calmed down and you finally have some time to get back to researching and writing that blog topic you pitched last week. 

Wow, time flew! You glance at the clock and it’s time to head home. You review all of the work you just did on the client blog and check your email one last time before packing up for the day. Now you’re heading home while mentally prioritizing your tasks for the next day’s work. 

Congratulations! a day in the life of a junior account manager

You have completed a “normal” day in the not-so-normal life of a junior account manager. It was fast paced, a bit stressful, but exhilarating at the same time because you got to push “publish” on that Facebook post, the team approved your social media event schedule, and you knocked out a huge chunk of that blog you’ve been working on.

Because of the fast paced and constantly changing atmosphere of working with clients, you must be organized, communicative, efficient, and creative in order to be successful in this position. There is a lot of freedom around how you manage all of your tasks and how you communicate with clients, so it may take some time to find your groove. Don’t get discouraged quickly, just keep working until you find what works best for you and keep in mind that it is all done for the greater good of the client. 

Still can't picture it? Here is a video of a day in the life of a junior account manager:

If you're a junior account manager who is looking to improve your process, we can help! This checklist can teach you more about creating a successful inbound marketing campaign. Download it for FREE below!

creating successful marketing campaigns

photo credit: perzonseo Entrepreneur working on his macbook 2 via photopin (license) photo credit: Women In Tech - 92 via photopin (license)

Topics: Inbound Marketing

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