Producing and promoting great content is one thing, but being able to point to the numbers and the analytics to prove the ROI of this content creation is something else entirely. In our last video in this series, we broke down the various Twitter analytics you should pay attention to, and in part 3 of this series, we tackle Facebook.
Facebook has one of the best analytics tracking platforms available through the platform themselves. Within insights, you are able to track follower counts, engagement rates, video views, top content, flag and compare your numbers to competitors, and more. This platform truly lets you take control of your content and your page and gives you the data you need to grow your business.
Let's dive in.
As you can see, there are quite a few tabs to look through on Facebook. But don't fret, take some time to go through all the tabs and familiarize yourself with the numbers, the way it is tracking, and you'll be reading those charts like a pro in no time.
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