It is no secret that the internet has drastically changed the way information is distributed, which has had a profound effect on marketing. With this in mind, the shift toward inbound marketing strategies and tactics has allowed more online businesses to utilize their digital platforms in order to create content tailored to their brand and relevant to their industry. By using these channels, any online business, large or small, has the ability to generate a positive reputation, but how can it be done? Below we will review five inbound marketing techniques for your online business.
As you move along this inbound marketing process, you will come to find that social media is one of your most powerful tools for your company. Creating a coordinated social media plan with a web-traffic strategy is a lot to chew, but just take one bite at a time. For example, focus on the top five social media platforms: Twitter, Facebook, LinkedIn, Instagram and Google Plus, to get your content out of the door. Most importantly, don’t forget to be authentic in your social media posts. Although your business runs on the World Wide Web, it's still important to build a sense of community rather than simply push products.
Be a Site to See
Think of your website as the window to the world. Therefore, you must always be ready for someone to peek in, especially if that someone is a potential customer. While great content will be the thread of your website, its appearance is the needle that sews the fabric. The online appearance of your website speaks a lot of your business’ legitimacy and what it has to offer. This means that website accessibility is important to aesthetics and functionality as well. Internet searchers will quickly navigate away from a site that doesn’t provide a useful layout or meet their high expectations. However, these points are not only important to transmit across a computer screen. The rapid growth of smartphone technology is changing online businesses’ strategies to join the mobile marketing movement. According to a recent study, 74 percent of consumers will only wait five seconds for a web page to load on their mobile device before ditching the site. To keep it simple, whether it’s a screen that sits on a stand or can fit in your back pocket, make sure your image clearly reflects your brand on both.
Selection is Key
With more than 80 percent of all online searches being conducted through Google, search engine optimization (SEO) and its performance is vital to your business’ success. This includes picking keywords, particularly long-tail keywords, to drive traffic to your website and company. Think about it. In the depths of every search on Google or any search engine for that matter, there is some kind of underlying intention behind the searcher. They may be looking for product reviews, information or resources and it’s your job to meet their expectations because content that is crafted to meet their demands will connect them much faster to your web-based business. Think of yourself as an SEO genie and get started.
Spread your knowledge
At this point in inbound marketing, sharing is caring and generosity will make your business respectable to prospective clients. This includes becoming a place of business that clients or prospects want to come to for answers, information or leadership. Although it’s easier said than done, it is not impossible to get started. Prospects are more likely to trust and use a business that has established itself as a thoughtful content marketing generator by sharing information or helpful tools. According to a recent study, content marketing results in three times as many leads as traditional outbound marketing, but costs 62 percent less. Blogs and e-newsletters are simple and inexpensive tools to drive qualified traffic to your website and increase your SEO rankings. While many business owners hesitate to create written content, it is important to trust your talents and expertise because that is where your ideas will flow from.
It’s Worth the Wait
Here at Verge Pipe Media, we understand that inbound marketing is a challenging task, but certainly worth the results. It’s easy to become impatient or discouraged with inbound marketing because it doesn’t provide an instant answer or solution. Although its gradual and organic experience defies our “quick answer” generation, it is all based on trust that the long term process provides long term inbound results for your company.
Adopting an inbound marketing strategy will provide clients and users with information relative to their interests toward your company. Remember that they have an established intent to learn about what you have to say, and it’s time to set that foundation to answer their questions and let inbound marketing boost your company to sucess. If you’re ready to build your inbound marketing strategy today, click below.