If you're a community manager like me, then your world revolves around social media. Monitoring and engaging on social media with industry leaders, your followers and your customers is the name of the game, so you want to limit your missteps as much as possible. We achieve this by editing. Surprised? Probably not. But there's a lot more to editing as a community manager than just making sure your tweets are typo-free. I've collected five social media editing tips for community managers to best represent their brand online. So get out your red pens and follow along!
1. Read and Re-read
How many times did your high school English teacher tell you to read over your paper multiple times before turning it in? Well this time, we recommend you actually do it! And then do it again. And then...do it AGAIN! The more you read over your posts before you schedule them to go live, the more errors you'll catch and the better off you'll be. So take your high school English teacher's advice this time, please.
2. Don't Delete, Edit
If you have read over everything and published your social media post then all is well, right? Hopefully it is, but on the off chance an error slipped by you, don't panic and delete. If you delete something, you'll lose all of your "Google juice" from the post and your engagement will suffer. Instead, use that nifty "Edit post" button. You can correct your errors and spruce up your post without losing any of the engagement or SEO benefits. Be wary though, some platforms don't have an edit option, like our next guest.
3. Don't Publish on LinkedIn just yet
Reading and re-reading is a golden rule for any platform, but especially on LinkedIn. While you can always edit a post on Facebook, Google+ or Pinterest, LinkedIn doesn't have the same feature. And as we just explained, you don't want to delete posts as you will lose any traction that they may have already gained. What I'm trying to tell you is READ and RE-READ on LinkedIn! If you don't, you'll have to stare at those typos forever! Not to mention, someone may post a comment about it. Believe me, there are some people who live to be the grammar police.
4. Remember who you're writing for
Your post could be typo-free with perfect grammar and you may still need to do some more edits. Sometimes people lose sight of who their target audience is and their content suffers as a result. Make sure you omit or at least define some of the industry jargon that you and your coworkers know, but maybe your target audience wouldn't. Also, don't just write to meet SEO guidelines and forget that you want actual people to read and understand what you're saying. Make sure you're using your brand voice and don't sound like a robot who only cares about optimization. While important, it's not everything.
5. check for typos
This one is admittedly a gimme, but that doesn't mean it's not important! Of course, the first thing you do when you edit is to check for typos. Whether it's a blog post like this, or the tweet or Facebook post that led you here, typos are a huge eyesore. Not only that, typos tell your readers that you don't put much time or effort into your work. Who would want to become a returning customer if they knew that? The biggest tip here is to actually read every word if you can. While spell check is pretty fine-tuned at this point, it still has its hiccups with grammar issues, so be wary.
There you have it, five tips to help you edit as a community manager. If you're looking for more tips on being a community manager, head to VPM Academy by clicking the link below. There you will learn the ins and outs of the role and how it should be an essential position within an organization.