With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.
How do you effectively make your college stand out among the sea of big ivy-leaguers, college sports giants, or top-tier scoring schools? Higher ed marketing can be difficult because there is so much competition. How do you stand out above the rest and create a competitive edge that’s fun, new and innovative?
Well, that’s simple. Utilize one of the biggest and newest marketing tools in the world: social media. Internet users spend 4 times more time on Facebook than Google. Without using them efficiently, you are missing out on a large amount of potential future students or benefactors. According Hubspot, 74 percent of marketers saw an increase in traffic after spending just six hours per week on social media.
What does a good social media strategy look like?
1. One of the most important aspects in a good college Inbound Marketing strategy is to think about who you are trying to reach. Cater your social media outlets to the individuals you're trying to reach rather than anyone and everyone. Once you find your target audience, create content that directly informs, helps and entertains the customer.
2. Include keywords in your profiles and blog posts to make them more searchable and never forget to link your posts back to your website.
3. Mix up the content and show some personality. Don’t be afraid to post photos, videos, eBooks, blog posts, contests or questions. Posts that contain visuals tend to get more feedback compared to posts without them.
4. Your profiles should be an information hub. Post information for prospective students, current students and alumni. Coordinate with your colleagues and the community to find out about anything interesting or informative and post, tweet, blog, write, DISTRIBUTE.
5. Don’t post the same content on each website. Each social platform has a personality. Cater your content to maximize your social media reach.
6. Use the 80/20 rule. Eighty percent should be interesting and helpful, while 20 percent should be promotional content.
7. Stay connected with customers to keep them happy. Show your appreciation by responding to their comments and questions. Be a customer service guru.
8. Have fun with it and get creative. No one likes boring content. Add color, spice and flavor to your content, posts and headlines. Higher ed marketing in today's world needs to be more than photos of ivy covered buildings, athletic updates, and recycled rankings.
These tips will take your higher ed marketing strategy to the next level. If you follow these steps, you will start to see a positive ROI soon enough. The extra work will be more than worth it. Trust me.