As each passing generation becomes more and more dependent on technology and social media, each incoming freshman class has more students online than the last. Getting your school's incoming freshmen involved on college social media marketing can ease the stresses that come with getting acclimated to a new life and environment.
There are a few ways to get freshmen involved on higher ed social media before they arrive to campus. One of the best things to do is to create a "Class of ___" Facebook group. Students can easily find and join this group with their new university e-mail addresses. Here, they can start connecting with each other and making friends. Once this group is made, schools have a lot more power over what incoming freshmen see.
Utilizing this group, it is important to encourage incoming students to follow your institution on all social media platforms. On each platform, your school can post about events that freshmen should be encouraged to attend and information that could help them get adjusted.
Another great technique to use is to follow current social media trends and ulitize them on your platforms. For instance, posting things on #throwbackThursday is a fun way to show students you care about what they are interested in.
Following students and interacting with them/retweeting them also shows personal interest and engagement. Incoming freshmen love to know that their future school cares about its students. Answering questions via social media and responding to concerns is the best way to show students that you care!
In conclusion, using social media to hook your incoming freshmen can either make or break you. If you do it right, you will have your future students posting to your pages daily and getting so excited to attend in the fall! If you think you are already doing a pretty good job with your higher education social media, click the link below to request a higher education marketing consultation and let us tell you what we think!