Any of us who have had any interest in Snapchat since its release in 2012 probably know how to use it by now. As a millennial, I can say it’s the way I keep in touch with casual friends that don’t live near me. But over the past couple years, I’ve started to connect with not just friends, but also companies, celebrities, and yes, even my mother uses it. However, I’m not as crazy about Snapchat stories that your average user may be. Like my Netflix/Amazon Prime binges, I have a short attention span, and I base my Snapchat story viewing on the following criteria:
- Are your stories normally funny/engaging?
- Is it a quick snippet, say less than 30 seconds? (I told you, short attention span)
- Are you someone in which I genuinely want to know what you’re doing? (Kind of circles back to the engaging part, but you get the idea)
While I may be a bit on the more short-fused side when it comes to story viewing, millennials are all around the same ballpark, and universities and businesses want to communicate with this generation! So how do you get your point across on Snapchat stories, without going crazy?
- Keep it concise.
This is what the world is about now- getting your point across as concisely and direct as possible. A girl I follow sometimes posts 200-second stories- no one has time for that! People need to know what they want to know quickly, and they will move on if the information is not given to them in a timely manner. If there is information you want your social media followers to know about, plan ahead the key points you need to get across beforehand. Otherwise it may just be a wordy mess, and followers are less likely to be retained.
- Take them behind the scenes.
Although I just said to plan posts with a heavy load of information in them, special events just need to be seen! Take your audience behind the scenes, upload videos of some of the best parts of the event, and give them a unique view of how you see it. It gives a side of the event they might not necessarily see even if they were there- making your Snapchat story engaging!
- Create a presence.
Make it known that your company is there! This is why we cannot stress enough spending just a couple dollars on a geofilter for any kind of event you’re putting on. Everyone who uses Snapchat looks at the kinds of geofilters available, and when you use them, it gives your audience that quick, concise information they need in order to know the who, what, when, where, and whys of your story.
- Be technologically aware.
This means making sure your audience can see, hear and engage as easily as possible with your story. Keep your phone recording or taking pictures either horizontally or vertically; do not integrate the two in one story. Make sure the sound is on when recording a video that requires hearing the vocalics, and if you are recording a video, make sure the audience will be able to hear what you want them to over everything else going on. It’s the little things that will make or break a great story.
Oh, and please, please, please, do not let the person filming get caught saying “go” at the beginning of a staged video. I beg of you.
- Make it funny and engaging.
This one is a no-brainer, but we have to say it. Whether it means catching a funny moment at an event, making a pun, using the face filters, or using sarcastic and witty emojis or stickers to go along with your story, everyone wants a good laugh. Use your team members and catch them doing funny things in order to showcase your company’s ability to have fun and cut loose.
Hopefully we've given you a couple tips to think about when creating a great story. Make it quick, funny, engaging, and technologically sound. We can't wait to see them!
Looking to make your Snapchat story a segway into your inbound marketing campaign? Download our free checklist and learn how to get started!