The VPM Blog

What a Job in Inbound Marketing Can Teach You Regardless of Major

Posted by Melissa Cook on Nov 9, 2017 12:00:00 AM

As someone who has always answered the cliché “so what is your major” question with a sigh and a long explanation, I’m used to having to explain the value in having such an interdisciplinary major. For a little background on myself, I am studying Natural Resource Management, Communication, and Hunger Studies. (Which according to @CodyLunsford_ means I’m the mayor of Zootopia or a professional tree hugger with a few other things mixed in…) So where does marketing fit in? To most people, I would appear to be vastly underqualified to work in marketing as I have no formal education on it, but a job in social media and inbound marketing is about so much more than formal marketing education.


There are a few skills I’ve acquired and refined through my time at an inbound marketing company, and these are good skills to have after graduation. Here’s what I’ve learned:

Communication Skills

Everyone’s favorite cliché LinkedIn and resume term, “Good communication skills.” What does that even mean? In reality, it means more than just being able to carry on a conversation with another human being. It means clearly communicating what you need, what the client needs, timelines, vision, and email etiquette. It means understanding what needs to be done and being able to efficiently and clearly communicate it to your team and your clients.

Time Management

“A queen is never late, everyone else is simply early…” Unfortunately, this mindset doesn’t apply to the real world. Time management comes into play when it comes to being on time, not just for the work day, but meetings, film shoots, lunches, and everything in between. Time management also means being able to look at your work load, rank things by importance, and be able to manage your time to complete your tasks, and complete them well. Rushing through your work is NOT time management. When completing work for a client, you are representing not only yourself in your work, but the company you work for and you need to take time in that. Which leads us to our next point…


Be. Professional. If you’re representing your company or organization, you need to be professional. This means watching your language, dress, demeanor, and staying on top of the situation. Whether you’re in a business meeting with decision makers or at lunch with a prospective client, stay professional and represent yourself well. This carries over into all career fields and areas of your personal life as well. Learn to read a situation and act accordingly.

Marketing Yourself

Regardless of your major or field of study, being able to market yourself is invaluable. Eventually you’ll have to market yourself to a graduate school or to a hiring manager, and being able to effectively market yourself can make or break an interview. Learning how to discuss your strengths, your weaknesses, and what you bring to the table will serve you well in the future.

So why does all of this matter?

These skills are invaluable regardless of major or career field. Whether you’re a marketing professional, an engineer, or the mayor of Zootopia, knowing how to handle yourself in a professional situation matters. I was lucky enough to learn all of this and more from my time at Verge Pipe Media, and you can too. If you’re ready to take your resume and personal skills to the next level, and you think you’ve got what it takes, come intern for us! You never know what you’ll learn and where it will lead you, just hit the contact us button below and reach out to start your journey:

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Topics: Inbound Marketing, Internships

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