Ever been on a date, the end of the night comes, and you walk away with no number or promise for another date? Lacking the ability to convert, close and delight can be detrimental to any exchange, especially in marketing. To increase your number of qualified inbound leads, optimizing your website, blogging and amplifying your content with social media are all key.
First, start with the basics of research. This allows you to attract the right people to your page. After all, having countless dates are pointless if they are not even your type to begin with. Attracting the right person allows you to develop qualified leads, this being a person or organization that expresses interest in your goods or services. With inbound marketing, the goal is to attract these people, rather than interrupt them with your business.
After doing the right research to identify these personas, you will want to create the right content for them and have it displayed in various ways:
Website Optimization- It is ideal to have your website be as fully functional and effective as possible. In order to increase leads, one must remember that searchers are there to accomplish something, know something or navigate to something. Lets keep it simple with 3 goals:
Having a website that is simple in design, uses similar buyer language and has clear streamlined next steps will allow you to convert those qualified visitors into an increased number of leads.
Blogging- Since 43% of companies acquire customers though blogging, don’t be a square, join the fun. Blogging is fundamental to attracting qualified website traffic. Because each post gets published as its own index page, your keyword footprint expands, increasing your opportunity for new leads. Now, when I say join the fun, that’s not an invitation to go wild. There are some good practices you want to follow in order to be effective with blogging :
If content is the king, distribution is his queen. Through optimizing your website, blogging and amplifying your content with social media, you are sure to have what it takes to increase qualified inbound leads. Keep it simple, be intentional, now Go and Get Em!Alan O'Rourke via photopin cc