Did you know that the average worker in the US receives 121 emails a day. Not a week, a day. I can also almost guarantee that everyone else thinks that their emails and newsletters are just as important as yours. So, how do you make your newsletter stand out in the crowd? With deleting emails as easy as a quick swipe in a mobile app, you have to work a little harder than you used to have to, just to make sure your email even gets opened.
So, they've opened your email. Give yourself a quick pat on the back! Now, how do you keep them there? How do you keep them interested or get them to click/purchase/take a survey/etc.? Here's how:
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