Netflix is a behemoth, but they do not stay at the top of the streaming game without quite a bit of effort. They are incredible at social media, especially at Twitter. They have one of the most effective Twitter feeds with over two million followers and they are consistently posting great content that set them apart from everyone else. Using Netflix's feed as a guide, your brand can also have an effective Twitter presence.
KNOW YOUR AUDIENCE
Simple enough, right? Netflix is fantastic at this, creating tweets that cater perfectly to their audience which tends to be those who are pop-culture knowledgeable and media savvy. They know that people watching the shows available on their site will love inside jokes and smart references to the shows that they love. Here's an example:
The Stranger Things kids at the Emmy's, referencing a line from the show.
Netflix knows that their customers love film and television, so they take care to encourage that love and pure joy of watching tv shows and movies.
DON'T BE AFRAID OF USING HUMOR
Humor can be an incredible way to make your Twitter Feed better, as we discussed in our blog post about humorous Twitter accounts. It can be attention grabbing and a way to demonstrate your brand’s sense of humor and personality. Netflix definitely uses witty and clever tweets to promote their shows and themselves as a brand.
CAPITALIZE ON TRENDING TOPICS... AS LONG AS IT'S RELEVANT
Twitter makes it very easy to know what the most popular things people in the world are talking about at any given moment. Sometimes, it is a fantastic idea to send out a tweet that revolves around this trending topic. But be careful. Make sure that the trending topic is something that your brand can relate to or have insight on. it does no good to just tweet out about a trending topic without anything unique or brand relevant to say. For example, Netflix definitely capitalized on the 2016 Emmy's by tweeting out in favor of their own shows and also referencing events that were happening at the ceremony.
BE WILLING TO THINK OUTSIDE THE BOX
Sometimes the best way to create great Twitter content is to be willing to get a little weird and experimental with your tweets. If you are willing to try new things, there is a good chance that it will be an opportunity to make you stand out from the clutter of the Twittosphere. Netflix did this by rolling out a new service called Flixtape, where you can make a selection of movies and tv shows that you would want someone to watch. While this service isn't native to Twitter, Netflix still markets it through Twitter by creating sample Flixtapes for hypothetical people you may know.
There is no denying that Twitter is an incredibly effective tool to display your brand's personality and create a relationship between you and your followers. Using Netflix as a guide, you can start to differentiate your feed from all the others.
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