As we have stressed in many of our blogs here at Verge Pipe Media, we believe in the power of social media. It's an extremely useful tool for marketing and public relations as it's a quick and effective way to send out urgent information to a wide range of people.
Social media is used all over the world by people of nearly every demographic. They use social platforms as a way to express themselves, get news, and reach out to people. With such a wide range of audiences and content platforms, it's important to know when and how to implement a social media strategy for business. Let's take a look.
Below are some important steps to help you be successful in implementing a social media strategy for your brand:
The first thing your business should do is create a set of goals using the SMART acronym. You will want your goals to be Specific, Measurable, Attainable, Relevant, and Timely. You don't want a goal that says something like, “We want to get our message out there so people can see it."
Instead you need to ask yourself some important questions: What's the message? What people? What demographic? What time? How many views are you aiming for? Also when setting your goals, you will want to make sure you define your target audiences. Knowing this will help you choose the most appropriate platforms to achieve success.
Be sure to get extremely specific!
You will want to research different social media platforms in order to determine which outlet will be the best for helping achieve your company's SMART goals. This will provide you with information about which demographics are using which platforms, what time they are most active, and the content that they are most interested in. Use analytics tools like Google analytics, Facebook insights, and others to help you with this step.
You're going to need someone on your team to create a content calendar. This will allow you to keep track of which days you will post to which platform and how frequently you will do so. Having a calendar that you can sit down and look at will reduce some stress and keep things from slipping through the cracks.
4th: KNOW WHAT TO POST
Before posting day on your calendar sneaks up on you, it's important to know not only when you are posting but what you are posting. Have your content set up and ready to go before it's time to post. The last thing you want is to be blindsided by your deadline with nothing to post. This ties into what we just told you in step 3. Don't just build a content calendar to hang on the wall, use it.
5th: STAY INTERACTIVE
Once you get the ball rolling and you're comfortable with your social media plan, it is vital that you stay engaged. No one likes a company whose posts become repetitive. Likewise, no one likes to ask your company a question or send them a thank you via social media and be ignored. If you want to maintain your brand reputation and name, then you have to stay engaged. Respond to your audience in the most personal way you can. Include their names and try to tailor every response to focus on them.
Don't forget to revisit these steps once your strategy is up and running. Just because your content is relevant and works one month does not mean it will a month later. It's important to always be reevaluating your social media strategy. Social media is a MUST have, so make sure you're doing it right!
Take a look below at some of the services that our Inbound Marketing platofrm can provide for you and your brand in order to create a successful digital strategy.