Wow. Sorority rush. I don’t want to bash it, but if you’re an introvert who needs peace and quiet and personal space, you’ll agree that it was THE worst.
On the other hand, if you love spending hours (and hours and hours) around people, you can have conversations with walls, you have no anxiety talking to strangers, and you can function just fine on four hours of sleep for eight nights in a row, then you probably think I’m crazy. You THRIVE during rush. You practically live for it.
Rush is basically a weeklong sales pitch. Each day, you’re trying to convince incoming freshman that your sorority is the best – that they would be making the biggest mistake of their lives if they went anywhere else.
I learned a lot of lessons in my four years of participation, and in honor of rush week and never having to do it again, here are a few of them (along with explanations of how they pertain to Higher Ed and business).
Social Media is really stinkin’ important.
You better believe there was a team of girls whose sole job it was to find and stalk EVERY SINGLE RUSHEE’S social media accounts. That’s like 1,400 girls. It was a daunting task – but it was very telling. If we saw anything inappropriate, we lost interest. And if she didn’t have any online presence at all, she was at a disadvantage.
You can easily relate this to business and higher ed. Make a point to remain professional and fun on your social media accounts at all times. Side note: you can’t do that without actually having an online presence. If people can’t find your business or school online, you can pretty much bet that they’re going to move on to someone who does. Put yourself out there, and be professional. You’re much more likely to have a successful business or land in your dream sorority.
A first impression is a lasting impression
It’s human nature to judge a book by its cover. When I was a freshman going through rush, I had 17 different sororities to choose from. So, if I felt unwelcomed or uncomfortable while visiting one, I dropped it. Same goes for businesses and colleges. You’re constantly in competition. Students and customers will look at several options before choosing you. Make them feel important, make them comfortable, and keep them in the loop. They’ll be much more likely to “pick you” when the time comes.
Honesty is the best policy
My biggest thing during my four years of rush was making sure to stay honest. Whether it was when I was going through rush or when I was on the other side of it, I never wanted people to think my sorority was something it wasn’t. I didn’t want to create false hope or make promises I couldn’t keep. There are certain sororities I knew I wouldn’t click with, and that was okay.
As a college or business, focus on quality over quantity. Not everyone is going to want to go to your school or choose you for business, and that, too, is okay. Staying true to your morals, missions and motives will benefit you greatly in the long run. You might not have all of the customers, or all of the students, but the ones you do have will be satisfied and spread the word to people like them, the people you want.photo credit: Stefan Jürgensen via photopin cc