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Leveraging Facebook Videos

Posted by K'yani Gross on Jul 5, 2016 8:00:00 AM

Facebook videos, whether it's live or pre-recorded, can become a very useful marketing tool for businesses. Visuals are often important to potential buyers because they want to see what they're buying and who they are buying from. Social media is a platform where businesses can reach a large audience with ease.



Digital media has grown rapidly! People would rather watch a video containing the information they need instead of reading the newspaper. For example, people are more apt to pay attention to commercial ads instead of ads printed in the newspapers. So, how can your business leverage Facebook videos?

Interact using Facebook Live

Businesses should become enganged with their target audience. For instance, the Live feature allow users to interact with each other. Therefore, any questions that people have about your products; you are able to answer them quickly. People enjoy good customer service.

This also gives you the chance to build rapport! People often mistake businesses for being impersonal. Remind them that you are people just like them. Your product will seem more apealing to your potential buyers if you do so. Show some personality!

Free Visuals

Visuals give the viewers something to look forward to. Instead of paying for a commercial slot, you will be able to market your product on one of the fastest growing social media sites. Show your followers/friends how great your product is! In turn, they may share your post and it could potentially go viral. Facebook videos can let the world know about your business for FREE.

Maximize your Appeal

In order to leverage the videos correctly, you must know how to make the most out of this opportunity. Remember that social media has become the millennial's hang out. Therefore, it would be wise to appeal to such an audience. Inject humor into your clips while still managing to be informational. Relate to everyone watching it. Make it slightly personal because people are attracted to personable characters. 

Leverage Facebook videos could be a great asset to your business...if you do it correctly. Take these tips and try your hand at using this great technique to market your business for FREE. It can save you a lot of money and also build your fan base. 

If you enjoyed reading about how digital and social media has intertwined to create a great marketing tool, then you should check out our eBook on marketing to millennials.

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Topics: Brand Marketing, Inbound Marketing, Video Content

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