LinkedIn isn't just for recent graduates searching for jobs, it's a place for businesses and individuals to share ideas, concepts, and build brand recognition and establish themselves as thought leaders in their industry. With a platform made to grow businesses and network, how you connect and how far your reach is, matters, which means analytics matter. (Though, spoiler alert: analytics always matter.)
Need a crash course on how to read your business analytics? Check out this video:

Have a question about how to better use LinkedIn to grow your brand or business? Contact us and connect with us on LinkedIn.