When I think of millennials in the marketplace, I think "trendsetters". This is not to be seen as cocky, but millennials have definitely made some drastic changes in the marketplace with their unique shopping style. Although some companies ,like Buzzfeed, have captured millennials attention, it has taken quite some time for most to feel like they have some sort of handle on how to market to millennials. (For more on how Buzzfeed markets to millennials, click here) It is a difficult task to try to market to such a large and diverse group of people, but one way companies have tried to tackle this feat is through nostalgia.
When we millennials grew up, we were overwhelmed with amazing movies and shows that have now become the classics of our childhood. It is natural, and probably a smart move, for companies to want to tap into such a successful niche. Let's take a look at some companies who have been bitten by the nostalgia bug.
With their cheesy tots back on the menu, Burger King did something huge to get these tots to be the talk of the town, well...talk of the internet. These tots are something that Burger King loyals have been praying for for quite a while, via social media, and Burger King knew that this couldn't just be any old comeback. That is why they pulled out the big guns for this new release, and by the big guns I mean the classic, Napoleon Dynamite. Burger King got part of the cast back together to create a simple but infamous commercial. By taking such an iconic movie that has such a strong tie to tater tots, Burger King was able to tap into that tucked away pocket of love that millennials have for Napoleon Dynamite... and tater tots. This commercial did just what Burger King hoped for, and got people talking. Not only have Burger King loyals been talking about this commercial, but so have Napoleon Dynamite lovers of all kinds. Through this commercial, Burger King was able to reach into the hearts of Burger King lovers as well as Napoleon Dynamite fans to create a lot of conversation. Well played Burger King, well played. To watch this commercial, and get a glimpse into the old classic, watch it below.