The VPM Blog

Netflix vs. Amazon Prime

Posted by Lindsey Barnes on Jun 29, 2017 9:00:00 AM

Netflix pioneered the streaming of videos by having hundreds of movies and T.V. shows available at the click of a button. However, nowadays others have hopped on the bandwagon and are doing their best to be successful with their own streaming services. Amazon Prime seems to be Netflix's biggest competitor because of how much they've grown and expanded their streaming of programs in the past few years. So, which one is the best? That's almost an impossible question to answer because Netflix and Amazon Prime, as well as other streaming services such as Hulu Plus and HBO NOW, all offer different content.

So it really just boils down to preference of what's on each. You may have your own opinion as to which you'd rather stream your favorite T.V. shows and movies from, but here is why Netflix and Amazon are so competitive, and why Netflix is still the top contender. 

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Two different approaches to streaming:

When it comes to availability, Netflix and Amazon do an outstanding job. Netflix was the first to make themselves accessible on multiple platforms such as laptops, tablets, gaming consoles, Blue-Ray, Apple TV, and is available with multiple televisions. Now Amazon is available on almost all of these platforms as well, with the exception of Apple TV and Android TV, which you can find Netflix on. However, Amazon plans to launch on both of these platforms later this year. In addition, both companies are currently working on their offline availability.

Really, Amazon is a completely different type of company than Netflix is in its overall model.  Amazon prime is different from Netflix in the sense that prime users have access to everything thats on Amazon, not just video. Netflix is all about just streaming video and delivering video content that their customers want, which allows them to work only on perfecting what they do best. Amazon prime offers a variety of video for their users to stream with no additional cost, but also has the option for Amazon users to buy or rent a season of a show, episodes, or movies that may not be included with the prime streaming services. Netflix is just a set price for each month with no additional fees to watch certain videos. 

Netflix has separate content from Amazon, and vise versa. They both have different options for movies and TV shows. A show that's offered on Netflix may not be available on Amazon. As far as quantity goes, Amazon does have more content available, but this doesn't necessarily mean that what they offer is greater in quality than what's on Netflix. As we all know, quantity is not always better than quality.  

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So how does Netflix remain at the top?

Netflix has become a champion at producing stellar, original content, which is an area that other streaming services desire to compete with them in. Recently, Amazon has been catching up. Amazon seems to be Netflix's only major competitor on original content compared to other streaming services. But that's not to say that other streaming services haven't produced any of their own. This is an area that these types of companies need to move into to stay successful and competitive. Even Apple and Facebook have now come out with their own original series.

While Amazon has produced some great shows and movies, Netflix has produced a greater amount of series that have become extremely successful. To name a few of their original works: Stranger Things, House of Cards, Orange is the New Black, Narcos, Unbreakable Kimmy Schmidt, and Bloodline.

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According to a report on Business Insider, Netflix produced the top 11 out of the top 30 digital originals. Netflix was also the first streaming service to begin producing their own content and has been proven to be great at doing it from the get-go. Since each series, movie, or documentary Netflix has produced has been consistently prominent, they will continue creating their own content and because of this Netflix will stay on top.  You may or may not agree with me. If you aren't sure which streaming service you like better try out their free trials and see which one has the most content that you enjoy. Whatever your preference, I think we can all agree to keep on streaming.   

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The popularity of streaming is only going to grow. Your organization should think about creating its own original video content. Don't know where to get started? You should check out our FREE guide on Video Content Marketing for Higher Ed!

video content marketing for higher education

Topics: Video Content, Video Marketing