The VPM Blog

Online Community Manager vs Social Media Manager Salary Comparison

Posted by Abby Broom on Aug 9, 2016 9:30:00 AM

We have talked previously in our blog about the differences in an Online Community Manager and a Social Media Manager, and today I will discuss another difference between the two. The difference we are talking about in this blog post is often times a major factor in a person's job selection process. So, today we are talking about the big S word, salary.

You should start with the comparison of the two roles and responsiblities, and then the online community manager vs social media manager salary comparison will make more sense.


To recap, a Social Media Manager is defined as anindividual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.

A SMM is brought on to focus on one thing and one thing only, social media. They devote all of their time and attention to managing their brand via social media. They are the individuals who are supposed to interact with their audience base on social media networks and have a full-blown, detailed social media content calendar.

With these duties being their primary focus, the average national salary for a Social Media Manager according to Glassdoor is $51,613. Not bad huh?

Are you left thinking you want to make a little bit more though?

If so, that brings me to my comparison of a similar position but one with a few more responsibilities. An Online Community Manager is defined as an individual who builds and monitors multiple communities generated in blogs, forums, social networks, etc. He or she becomes the authorized voice of the company.

With that being the definition, you can see that an Online Community Manager is a broader version of a Social Media Manager. Being an OCM entails more responsibilities but still some similar responsibilities as SMM. Online Community Managers focus not only on social media networks but also on the company’s entire online presence. This includes the company's website, blogs, forums, etc.

The person hired in this position will also work with analytics and search engine optimization. They will spend their workdays focused on keeping up or building their brands online reputation. This position is extremely important in today’s society, because digital image and reputation are key factors to success.

The average national salary for an Online Community Manager, according to Glassdoor, is $51,971.

Although the salary comparisons are not that much different, these are just averages that may or may not be 100% accurate. It all depends on an individual's experience level, as well as the location of the job. For example, average salaries for these positions in New York City are in the $80k range, much higher than they are found in places like Alabama where they can be found in the $40k-$50k range.

Online Community Manger and Social Media Manager positions and salaries are both similar. However, if you are looking to be paid as much as possible based on your skill set, then you may want to consider an OCM position. Do a little more, get paid a little more!

Effective online communities need to be nurtured over time and having the right people, process and technology are essential to seeing the growth you expect for your business. If you'd like to learn more about using social media to attract new leads, download our FREE eBook by clicking the button below.

New Call-to-action

photo credit: Piggies! via photopin (license)

Topics: community manager

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all