The VPM Blog

Overcoming challenges in creating a Higher Ed Social Media Strategy

Posted by Chelsea Phillips on Apr 6, 2015 9:38:00 AM


 When it comes to higher ed and social media, you need a strategic plan. What happens when your plan faces some common challenges? Here are a few trials that Verge Pipe Media is ready to help you overcome.

  1. What if I do not have time to post during regular posting hours?

Schedule your posts! There are multiple websites that allow you to schedule your post down to the day and time that you wish to post. HubSpot, RigNite and others all give you this ability to plan way ahead of time so you can focus your attention on other tasks.

  1. With many social media sites having paid advertising, is that something I should invest in?

Unfortunately, it depends. Social media may be a form of "free advertising." If you are trying to sell yourself (or your business for that matter), you will be better off using social media techniques on when to post rather than wasting your money on paying for every post. One tip to consider: if a post is doing well on its own with organic reach, consider giving it a boost! Another tip would be to use custom defined audiences to segment and reach niche groups to help extend your message into the most profitable (and wanted) areas. 

  1. There are so many different avenues to social media. Which one works best for my business?

There is not just one that works best for a particular business. However, LinkedIn, Twitter, Facebook and Google+ are what seems to work well with higher ed. They each cater to different audiences, but get the point across to all. If you have a visually appealling business or work in a visual industry, YouTube, Instagram and SnapChat can be engaging platforms for telling a visual story.

  1. How do I get people to follow my social media accounts?

Easy. Use hashtags and mention people in your posts, allowing them to retweet it. Be sure to mention it when speaking at events and engagements and, on a smaller scale, have it on items such as shirts, cups, other promotional items.

  1.  I think my posts are pretty good. How can I check to see if my page is doing well?

Track your page performance. Compare your likes, replies, follows, shares, mentions, requests and retweets from the start of the month and the end of the month. Take notes on your posts. What did you post that contributed to your gain or loss? What time was it posted at? Use what has worked well and scrap what hasn't.

With this advice, we are sure that you are well on your way to overcoming social media strategy challenges in higher ed. Now, go take over the social media world, you scholar, you.

Fore more guidance in adopting Inbound marketing for your higher ed needs, download our FREE e-book below!

University's Tool Kit for Launching a Remarkable Campaign


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