The VPM Blog

How To Use Twitter Influencers in Higher Ed Marketing

Posted by Alexa Russell on Sep 19, 2018 7:01:00 AM

 

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Topics: social media marketing, higher education

What High Tech Resources Will Attract Students?

Posted by Cody Lunsford on Sep 17, 2018 1:47:56 PM

I've used a computer since I was six years old. When I was in seventh grade, my dad got the first iPhone (I wasn't allowed to have a phone until I was sixteen). In eighth grade, I took a web design class. Throughout all of high school, I worked in computer labs, typed every paper I had to write, visited my school's website for info and on and on. I'm not trying to brag about how "cool" I was (not cool at all), but rather illustrate how my entire life has been using technology that has been rapidly evolving. But here's the thing: I'm around seven years older than current incoming college freshmen. 

What this means is that incoming freshmen to your university HAVE NEVER been in a world without computers or the internet. They were in kindergarten when smart phones rose to prevalence. They're used to rapidly advancing technology being integrated to every aspect of their lives, including their education. Your university has to keep up in order to attract new students to your university. So now you want to know what high tech resources will attract students, right? (That is why you clicked on the blog, after all). Let's take a look at a few. 

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Topics: higher education, high tech

The Only Instagram Takeover Guide You'll Ever Need

Posted by Melissa Cook on Sep 5, 2018 9:00:00 AM

We all know the struggle of keeping up with the demand for fresh content, especially in the higher education space. Before you panic and put together another “5 Study Tips” guide or graphic, consider incorporating students. Think about it. Your students are a living, breathing, walking, and social media posting ad for how great your university is. Use them. How? Schedule an Instagram Takeover.

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Topics: higher education, higher ed social media

Online Tools Every Higher Ed Marketer Should Be Using

Posted by Don Crow on Aug 29, 2018 8:00:00 AM

A frequent comment heard from Higher Education marketing professionals is they are, (a) understaffed, and (b) under-resourced. The reasons range from lack of money to lack of executive support and the inability to add headcount falling somewhere between the two. However, the demands placed on Higher Ed marketers hasn't gone away and as the battle for top notch, well funded college students grows, the demand list may in fact, be growing. Add to those demands and expectations are the increasing need to reconnect and reestablish a nostalgic relationship with alumni and you see multiple marketing paths and branches that need to be in your strategic plan. As someone who toils in the boutique independent agency world, we are no stranger to squeezing the maximum amount of top notch results out of every resource (people, process and technology. So - I've put together this list of online tools every higher ed marketer should be using to help alleviate some of the pressure.

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Topics: higher ed marketing

What is Twitch and Why Should You Pay Attention to It

Posted by Cody Lunsford on Aug 22, 2018 8:00:00 AM

Have you ever heard of Twitch? If you haven't, you haven't been paying enough attention. But never fear! We'll hit some highlights for you about the massive streaming site, from the early days to Twitch Plays Pokemon. We'll also tell you how it can help you reach a very niche and attentive audience, by showing you how brands have used it to their advantage. It's well worth knowing whatever you can about Twitch, especially since more people on average watch Twitch than most cable channels.

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Topics: Video Game Streaming

How to Fundraise Using the 5 W's

Posted by Alexa Russell on Aug 8, 2018 9:00:00 AM
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Topics: higher education, higher ed, higher ed marketing, higher ed inbound marketing, higher ed social media, Giving Day, Giving Tuesday

How Your Business Can Benefit from Brand Ambassadors

Posted by Caroline Daley on Aug 1, 2018 7:59:00 AM

Unless you've been living under a rock, you've probably heard of the term "brand ambassador." For those who don't know, a brand ambassador is someone who is recruited or hired by an organization to positively represent their brand and help spread awareness. These people are usually already fans of the brand they are promoting and are also usually unpaid. Companies of every shape and size have been leveraging brand ambassadors for years now, and it's about time you hopped on the bandwagon. If you need a little more convincing, we've pinpointed how your business can benefit from brand ambassadors so you don't have to.

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Topics: Brand Marketing, Brand Ambassadors

The ABC's of Marketing to Generation Z

Posted by Addison Folmar on Jul 25, 2018 8:02:00 AM

Watch out Millennials, there's a new generation in town. Generation Z has emerged and has been classified as "millennials on steroids". They are hyper-connected, young, and eager to dominate every industry. Marketers often times like to combine the Millennial generation and Generation Z to market them as the same group because both generations are in the digital age. However, the content being consumed by each generation is different. To say what a 35 year old is interested in is the same as what a 15 year old is interested in would be foolish. Marketers need to learn and research how to market to the new generation. So, how should you market to the next consumer powerhouse? Let's jump in!

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Topics: digital marketing, marketing to Generation Z

Navigating the Anxieties Caused by Social Media

Posted by Derrik Stoffel on Jul 18, 2018 7:58:00 AM

Social Media has become a staple of everyday life, bringing people closer together than ever thought possible. Brands and companies advertise on it, celebrities gain massive followings, and people post everything from recipes to life updates to selfies. It is truly unavoidable in today's world, especially if you want to stay up-to-date on news, current trends and so on. But there is a downside to the prevalence of social media, one that goes beyond online bullying, which is a serious issue. The rise of social media related anxiety is a growing problem, one that could have irreparable effects.

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Topics: Social Media, Facebook, Social Media Platforms

How to Get Students to Your On-Campus Events

Posted by Alexa Russell on Jul 11, 2018 8:03:00 AM

I know from personal experience that promoting on-campus events can be a daunting and tricky task. I spent 4 years in college working for Auburn University’s University Program Council. We planned all of the student-fee funded on-campus events for students. Our events included workshops, movies, carnivals, concerts and more. After promoting countless events over the years, I have learned what works and what doesn’t. Here are the 4 best tips to get students to your on-campus events.

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Topics: higher education, higher ed, event marketing

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