The VPM Blog

How Your University Could Be Using Augmented Reality

Posted by Cody Lunsford on Jul 31, 2019 9:03:00 AM

Augmented reality, also known as AR, is a technology where users use a device, typically a phone, to overlay images into their view of the real world. Popular uses of augmented reality have been the insanely popular Pokemon Go, as well as Amazon's feature "See in Your Room" which allows you to see how furniture or TVs would look like in your spaces. Wondering how this could help in higher education? Here's how your university could be using augmented reality: 

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Topics: augmented reality

The Unwritten Rules of Instagram

Posted by Melissa Cook on Jul 24, 2019 9:09:00 AM

You may have found your way to this blog post because you think I'm about to spill some top-secret information about how you can triple your Instagram followers overnight or make your engagement rate so solid, the world and other brands have to pay attention.

Unfortunately, that's not how this works. Social media isn't a game you can win with tricks, (unless you're a believer in using bots- which we don't recommend & discuss below) but it is a game you can win with strategy. Our best tips? Follow trusted analysts, keep up with algorithm changes, and most importantly, check your own unique analytics, know what the numbers mean, and adjust accordingly. Need some more specific tips? Check out the video below:

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Instagram growth and improvement can be hard, and it is work, but it is worth the sweat.

Before you go, there is one thing I do want to quickly cover- bots. Recently, I had to go through an account where a follow-for-follow bot was activated. It was a MESS. Sure, the follower number spiked, but at what cost? Suddenly the timeline was filled with questionable accounts and content, engagement rates plummeted (because spoiler alert- many of those accounts are bots or don't want to engage with you), and anyone who checked to see who we were following was not impressed by the caliber of the accounts. So, the question I have for you to think about the next time you consider using a bot is: What's more important to you? The follower number? Or your engagement rates and the public's perspective of you? Choose wisely.

Have a question about how you can use social media for your business? Click the button below to learn about how social media is not only good for business, but great for sales lead generation:

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Topics: Instagram, social media analytics, social media growth

The A to Z on Gen Z and Higher Education [VIDEO]

Posted by Don Crow on Jul 17, 2019 8:59:00 AM

Studying Generation Z, or iGen as some refer to those born in the mid 1990's through 2015, has been a two-fold fascination for me. On the one hand, Verge Pipe Media began and continues to serve Higher Ed with social media marketing strategy, inbound marketing for student enrollment and alumni (re)engagement, and video marketing for all of the above. On the other hand, I have two members of Gen Z at home, one of whom has been researching Colleges for the past year.

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Topics: marketing to Generation Z, Generation Z

What Your Business Can Learn From The Sneakerhead Fandom

Posted by Stephen White on Jul 10, 2019 11:02:00 AM

The sneaker industry is one of the biggest niche markets in the world right now, at a whopping $55 Billion estimated net worth with secondary resale markets alone estimated at $1 Billion.  So there has to be a few things these companies are doing right in terms of marketing… or are shoes really just that expensive now? Here’s what we think you could learn from the sneakerhead fandom.

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Topics: Brand Marketing, marketing to Generation Z

Why Your College Should Care About E-Sports

Posted by Jon Smithart on Jul 3, 2019 11:12:00 AM

Electronic sports, or more commonly called E-Sports, is an ever growing market. Everyday millions of people are tuning into livestreams or live events. With this number of people watching at once, it creates prime position for advertisers to show off their products. 

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Topics: e-sports

Experiential Marketing at Music Festivals

Posted by Katie Stipe on Jun 26, 2019 12:53:30 PM

Experiential marketing at music festivals is the best way for companies to get their advertising to reach the people that not only attend the festivals, but people who follow attendees on any social media platform.

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Topics: experiential marketing

3 Art Galleries Crushing Instagram Right Now

Posted by Julia Campisano on Jun 19, 2019 9:17:47 AM

Social media can be used in many different ways for galleries and artists to share and sell their artwork. Instagram has become a great tool for galleries to show all the work they currently have displayed. Potential buyers love to see the current pieces of art. Each gallery is different, so they all need to focus on different parts of their appearance on Instagram to appeal to the right viewers. 

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5 Tips to Brighten Up Your Brainstorm

Posted by Cody Lunsford on Jun 12, 2019 9:19:37 AM

Here at Verge Pipe Media, we do a lot of brainstorms. So many. In fact, we've written before on how to do an effective brainstorm. Brainstorming is an essential step in the creative process and as we're developing campaigns, we huddle together as a team and prepare to get those ideas flowing. Sometimes, though, having a brainstorm and actually getting something useful out of it can be a little tough. Even if you're following all the rules to make a brainstorm effective, your brainstorm can seem a little bleak for those participating. Luckily, with our experience, we've developed five tips to brighten up your brainstorm. 

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Topics: brainstorm

Agency Culture | Our Core Values [VIDEO]

Posted by Don Crow on Jun 5, 2019 10:44:15 AM

In the Summer of 2019, Verge Pipe Media will unofficially be nine years young. That feels like an eternity some days, and a blink of any eye on other days. Starting and building a marketing agency is akin to rearing children - the days are long, the years are short.

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Topics: agency culture

Facebook Analytics: |VIDEO|

Posted by Melissa Cook on May 29, 2019 9:30:00 AM

Producing and promoting great content is one thing, but being able to point to the numbers and the analytics to prove the ROI of this content creation is something else entirely. In our last video in this series, we broke down the various Twitter analytics you should pay attention to, and in part 3 of this series, we tackle Facebook.

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Topics: Facebook, social media analytics

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