The VPM Blog

LinkedIn Analytics: |VIDEO|

Posted by Melissa Cook on May 22, 2019 9:30:00 AM

LinkedIn isn't just for recent graduates searching for jobs, it's a place for businesses and individuals to share ideas, concepts, and build brand recognition and establish themselves as thought leaders in their industry. With a platform made to grow businesses and network, how you connect and how far your reach is, matters, which means analytics matter. (Though, spoiler alert: analytics always matter.)

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Topics: social media analytics

Instagram Analytics: |VIDEO|

Posted by Melissa Cook on May 15, 2019 10:04:00 AM

Instagram is known as the king of aesthetic, but behind the filters, hashtags, and witty captions, lies the most important part of the platform: the data. Where is it and what does it all represent? Check out the video below:

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Topics: Instagram, social media analytics

What Buzzfeed Can Teach You About Video Content

Posted by Tatianna Eaves on May 8, 2019 9:59:00 AM

Ever wondered why 30-second recipe videos and funny skits rule the internet nowadays? There's so much content being pushed out through social media that sometimes it's hard to keep up with everything. A lot of times as soon as a popular video racks up millions of likes and views, a newer trend becomes even more popular and starts the process all over again. 

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Topics: Video Content, Video Marketing, Content Building, buzzfeed

Why Your Goals Should Be S.M.A.R.T

Posted by Alex Pogue on May 1, 2019 1:03:00 PM
Setting goals can seem like an impossible task. Whether it's a professional or personal task, it's important to set a goal in order to have a clear direction of what you want to achieve. The best kind of goals are SMART goals. 

We break it down for you in the video below: 
SMART Goals (re-edit)

SMART Goals are 
  • Specific
  • Measurable 
  • Achievable 
  • Relevant
  • Time-Bound

Having SMART goals will help you in all aspects in your business. Whether it's a social media plan or an event campaign, setting these types of goals will benefit you. You can't know that you've reached your goal unless you've set a goal. 

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Topics: smart goals

How Often You Should Update Your Style Guide

Posted by Sara Brillanti on Apr 24, 2019 1:04:00 PM

In this video, we will explain the function of style guidelines, also known as brand books or brand guide, and how they could help your business. We also dive into how often you could be updating specific elements of your website, in order to keep your brand looking fresh and professional. Check out the video below to learn more about using style guidelines in your business.

Style Guidelines

 If your business is looking to increase website traffic, updated websites yield more viewers. An updated style guideline also makes your brand look modern and professional. Take a look at your blog or website analytics, is your static brand bringing in high engagement and click-through rates? If not, a fresh new look could be exactly what your brand needs in order to attract customers. Happy branding! 

The style guide is a roadmap to how your content will look and sound and this will apply to the campaigns that you run as well. You've got your style down, but what else do you need to get an inbound marketing campaign rolling? Click below to download our free checklist! 

creating successful marketing campaigns


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Topics: Brand Marketing, Marketing

5 Things I Wish my University Would Have Taught Me

Posted by Peter Taliaferro on Apr 17, 2019 12:50:00 PM

There are many times when students often complete their degree plans and feel like there is a genuine lack of applicable skills to help them enter the real-world. In this blog, we will explore how higher education institutions can work toward making their alumni feel like they gained applicable, real-world knowledge when they leave college. Watch the video below to learn how higher ed professionals can help their students more easily transition into the adult world. Check out the quick video below to learn how to make the best of your student's university experience: 

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Topics: higher education, higher ed inbound marketing

How To Navigate Twitter Analytics

Posted by Alexa Russell on Apr 10, 2019 12:50:00 PM

Navigating the Twitter Analytics platform can be confusing and overwhelming. There are 6 pages that all lead to countless more links, charts, and other data. Knowing how to quickly find the data you are looking for and leverage it for your accounts can save you time and money. Many people don’t have time to explore all of the crucial analytics that Twitter we did it for you. Watch our video below to get a rundown of the most vital sections of Twitter Analytics.

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Topics: Twitter, social media analytics, Social Media Platforms

How to Create Eye-Catching Newsletters |VIDEO|

Posted by Melissa Cook on Apr 3, 2019 12:50:00 PM

Did you know that the average worker in the US receives 121 emails a day. Not a week, a day. I can also almost guarantee that everyone else thinks that their emails and newsletters are just as important as yours. So, how do you make your newsletter stand out in the crowd? With deleting emails as easy as a quick swipe in a mobile app, you have to work a little harder than you used to have to, just to make sure your email even gets opened. 

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Topics: Inbound Marketing, newsletter

5 Resources for Creating Easy Video Content [VIDEO]

Posted by Cody Lunsford on Mar 27, 2019 12:50:00 PM

Making a video can be daunting. There's a lot of complicated softwares out there and a lot specific difficult techniques that come into play while creating video content. But sometimes you don't need all that. Sometimes you just need a simple slideshow, but you want to make it dynamic. Other times, you have your video made, but it feels like it's missing a dynamic piece of content to tie it all together. We're here to help by sharing some of the tools that we use day-to-day here at Verge Pipe Media. 

Watch the video below to see 5 resources for creating easy video content. 

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Topics: Video Content

How To Promote a Short Term Fundraising Project [VIDEO]

Posted by Don Crow on Mar 20, 2019 12:50:00 PM


At Verge Pipe Media, we just wrapped up another successful Tiger Giving Day for clients at Auburn University. Tiger Giving Day, as the name implies, is AU's version of the National Day of Giving which has sparked a ton of short-term campaigns, virtually all online (with notable offline components), and all with varying degrees of success. So what steps should you be taking to successfully promote a day of giving for your school, college or university?

Obviously, we're glad you asked as we've put together this video, How To Promote a Short Term Fundraising Project.

What do we mean by, "short term" in this case? It can be everything from a giving day to a less than 30 day effort to raise awareness and donations for a cause or project your school, college or university is seeking support for. For example, if you have a project that would normally fall through the cracks and not warrant a full blown development officer, you can create an online giving platform and then support through online and email efforts.

Here are some additional blog posts or resources to help your social media plan once you've watched the video:

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Topics: higher ed social media, Giving Day

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