The VPM Blog

Social Media Influencers: Are They Worth It?

Posted by Jasmine Lee on Nov 28, 2017 12:00:00 AM

Influencers are defined as: "Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship..."  Online Business Dictionary. So what is a social media influencer, you may ask? A social media influencer is someone with a large following, typically thousands of people, who advertises your product or service on one or more of their social media platforms. 

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Topics: Social Media, influencers

Three Ways to Incorporate Chatbots in Higher Ed

Posted by Don Crow on Nov 14, 2017 12:00:00 AM

If you don't really know what a "chatbot" is, don't worry. Many people don't know them by that name, but chances are great that you've interacted with, or engaged in an online activity with a bot. If you do know what a chatbot is, but haven't considered it functional in Higher Ed just yet, I hate to tell you that you're already behind.

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Topics: higher ed, chatbots

What a Job in Inbound Marketing Can Teach You Regardless of Major

Posted by Melissa Cook on Nov 9, 2017 12:00:00 AM

As someone who has always answered the cliché “so what is your major” question with a sigh and a long explanation, I’m used to having to explain the value in having such an interdisciplinary major. For a little background on myself, I am studying Natural Resource Management, Communication, and Hunger Studies. (Which according to @CodyLunsford_ means I’m the mayor of Zootopia or a professional tree hugger with a few other things mixed in…) So where does marketing fit in? To most people, I would appear to be vastly underqualified to work in marketing as I have no formal education on it, but a job in social media and inbound marketing is about so much more than formal marketing education.

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Topics: Inbound Marketing, Internships

The Numbers Game: Attracting Students through Social Media

Posted by Nikki Butler on Nov 7, 2017 12:00:00 AM
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Topics: student engagement, university engagement

Benefits of a Facebook Group Versus a Facebook Page

Posted by Cody Lunsford on Nov 2, 2017 12:00:00 AM


When you’re scrolling through Facebook, you’re getting content from a variety of different sources on Facebook. Some of it, obviously, is coming from the people you are friends with. Other content comes from Facebook Groups or Facebook Pages. If you’re trying to reach an audience, which one should you use? What are the benefits of a Facebook Group versus a Facebook Page? It depends on what you’re trying to do with your audience. Let’s dive in.

Facebook Group

Facebook Groups were originally created so you could connect with people from your graduation class so you could plan your ten year reunion, but they have started to serve a different purpose. Podcasts primarily have started using Facebook Groups as a way to create a sense of community between listeners.

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Top 5 Must-Have Apps for College Students

Posted by Caroline Daley on Oct 31, 2017 12:00:00 AM

Recently we mentioned how convenience has changed the student experience through the use of apps and other technology. Students don't just want a convenient college experience, they expect it. The right apps can make college students' lives much easier and more convenient, so it's important to be aware of the helpful resources that are available to you. As a senior, I've used my fair share of apps during my college career, and I would like to think that I've narrowed down the apps that are worthy of taking up precious storage on your phone. So here are our picks for the top 5 must-have apps for college students:

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Topics: higher ed, student engagement

How to Add Value to Your Recent Alumni

Posted by Jasmine Lee on Oct 26, 2017 12:00:00 AM


There's no question that alumni play a major role in your university's continued financial growth. Although you are grateful for the seasoned alumni members that consistently give back, sometimes universities can have trouble targeting their most recent graduates. Recent alumni are an important part of fundraising, but in order for them to start donating as soon as possible, they must recieve something of value beforehand. 
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Closing the Deal (Out-Of-State Series Finale)

Posted by Catherine Andrews on Oct 24, 2017 12:00:00 AM

Throughout our Out-of-State series we have learned that attracting out-of-state students is a very important part of the overall growth and success of any univeristy. It is a large target market that cannot and should not be ignored by a university's marketing efforts. 

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How to Use Inbound for Enrollment Services

Posted by Don Crow on Oct 19, 2017 12:00:00 AM

There was a time when your University "brand" alone was all the enrollment service you need. Students indicated where they wanted to go on their ACT / SAT or they called your main office number - and there was probably only one back then - or they were legacy students and the only, "service" you had to offer was to ask the graduation year of mom and dad.

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Topics: higher ed inbound marketing

Out-Of-State Series: Do Reviews Impact Decisions?

Posted by Nikki Butler on Oct 17, 2017 12:00:00 AM

Colleges and universities are seeing an increase in enrollment from out-of-state students. Students see higher education as a time that they can can expand their horizons, but other than the promise of freedom, what makes students choose a school out of state? Do reviews really have that much impact on a student's education choice, or does it involve much more than that? I interviewed three people who chose to go out of state and found out just how important reviews are for a school to be able to target high achieving students. 

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Topics: higher ed social media, out-of-state

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