The VPM Blog

Out-Of-State Series: How Students Find Universities

Posted by Melissa Cook on Oct 10, 2017 12:00:00 AM

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Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.

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Topics: higher ed, higher ed inbound marketing

3 Ways to Use Social Media to Engage Donors

Posted by Caroline Daley on Oct 5, 2017 12:00:00 AM

When it comes to donor engagement, engaging with donors after their initial gift is just as important as connecting with donors before they ever make a donation. This post-initial-gift engagement is also known as stewarding. You might be asking yourself, “What does stewarding a donor even mean?” Well, we’re glad you asked. Stewarding donors is what an organization does, or should be doing, from the time that the donor gives their first donation until the end of their relationship with the organization. Luckily, the use of social media has made stewarding donors easier than ever. Social media allows organizations to engage, connect, and thank donors in new and creative ways. Today we're sharing three ways that organizations can use social media to engage with and retain donors long after their first donation.

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Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

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Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

How Convenience Has Changed the Student Experience

Posted by Catherine Andrews on Sep 29, 2017 12:00:00 AM

What do people from older generations always say about their time in school? "I had to handwrite my assignments and turn them in in person." "I had to wait until my grade was posted on the bulletin board to see what I got." "If I wanted to research something, I had to check out a book from the library."

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For Deans: The Danger of Adding Headcount

Posted by Don Crow on Sep 21, 2017 12:00:00 AM

At the end of 2008, I transitioned jumped from corporate America into the world of Higher Ed administration. Over the next three years, I would see and learn many things, and ultimately decide that my value in Higher Ed was on the outside.

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Topics: higher ed marketing

Why Your University Should Offer Entrepreneurship Programs

Posted by Nikki Butler on Sep 19, 2017 12:00:00 AM

 

When people think of "entrepreneurship" they only associate it with running your own business, but entrepreneurship is much more than just creating and owning a business.  Entrepreneurship is described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit." Programs dedicated to entrepreneurship in universities are growing and attracting invaluable students every day. In fact, the first course designed for entrepreneurship students alone was founded in 1927. Since then entrepreneurship has flourished to be a top program in many business schools, but not all offer this program. If your university does not have a program just for entrepreneurship, here are some reasons you should get on board.                                                                                                                                                                                                                  

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Topics: higher ed

Op Ed: Why Your School Magazine Should Be Online

Posted by Melissa Cook on Sep 15, 2017 12:00:00 AM

 

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Topics: higher ed, higher ed inbound marketing

The Best Ways to Connect with Recent Alumni

Posted by Cody Lunsford on Sep 13, 2017 12:00:00 AM

Imagine. It’s graduation and the graduates from your university are preparing to walk across the stage. Once they walk across the stage, they are gone from any involvement in the university. EVER. AGAIN.

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Topics: higher ed, higher ed marketing

Hosting a Memorable Alumni Tailgate

Posted by Caroline Daley on Sep 8, 2017 9:00:00 AM

Fall is here, and if you're from the south (or anywhere that even remotely follows college sports), you know what that means: football season. Fall means football, and football means tailgating. Tailgating is a fun way to celebrate school spirit and a great excuse to eat and drink with friends and family. Football season also presents the perfect opportunity to connect with alumni by hosting an alumni tailgate. Hosting an event such as this allows the university to show gratitude and appreciation for its alumni while providing alumni the chance to experience the excitement of football season at their beloved alma mater all over again.

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Topics: Alumni Relations, higher ed, university engagement

How to Keep your Students your Number One Fans

Posted by Jasmine Lee on Sep 6, 2017 1:21:53 PM

In the world of higher education, it can be difficult, at times, to keep your students fully engaged and on the right track to obtaining their degree. As a university, you want nothing but success and excitement for the future from your students during their time at your institution. According to the New York Times, only 19% of students at public universities graduate in four years or less and 36% at more selective, private universities. These statistics are shockingly low compared to what most may think about graduation rates. Here are four helpful tips and tricks to motivate, engage, and keep your students as your number one fans. 

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Topics: higher ed, student engagement, university engagement