The VPM Blog

How to Add Value to Your Recent Alumni

Posted by Jasmine Lee on Oct 26, 2017 12:00:00 AM

via GIPHY

There's no question that alumni play a major role in your university's continued financial growth. Although you are grateful for the seasoned alumni members that consistently give back, sometimes universities can have trouble targeting their most recent graduates. Recent alumni are an important part of fundraising, but in order for them to start donating as soon as possible, they must recieve something of value beforehand. 
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Closing the Deal (Out-Of-State Series Finale)

Posted by Catherine Andrews on Oct 24, 2017 12:00:00 AM

Throughout our Out-of-State series we have learned that attracting out-of-state students is a very important part of the overall growth and success of any univeristy. It is a large target market that cannot and should not be ignored by a university's marketing efforts. 

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How to Use Inbound for Enrollment Services

Posted by Don Crow on Oct 19, 2017 12:00:00 AM

There was a time when your University "brand" alone was all the enrollment service you need. Students indicated where they wanted to go on their ACT / SAT or they called your main office number - and there was probably only one back then - or they were legacy students and the only, "service" you had to offer was to ask the graduation year of mom and dad.

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Topics: higher ed inbound marketing

Out-Of-State Series: Do Reviews Impact Decisions?

Posted by Nikki Butler on Oct 17, 2017 12:00:00 AM

Colleges and universities are seeing an increase in enrollment from out-of-state students. Students see higher education as a time that they can can expand their horizons, but other than the promise of freedom, what makes students choose a school out of state? Do reviews really have that much impact on a student's education choice, or does it involve much more than that? I interviewed three people who chose to go out of state and found out just how important reviews are for a school to be able to target high achieving students. 

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Topics: higher ed social media, out-of-state

How Facebook Live Benefits Higher Education

Posted by Cody Lunsford on Oct 12, 2017 12:00:00 AM

Have you ever been scrolling through your Facebook feed and find yourself captivated by a livestream of kittens playing in a room, traffic at an intersection, or a public event? I know that I have. There’s something so compelling about having access to a live experience from the comfort of your own phone.

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Topics: Facebook Live

Out-Of-State Series: How Students Find Universities

Posted by Melissa Cook on Oct 10, 2017 12:00:00 AM

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Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.

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Topics: higher ed, higher ed inbound marketing

3 Ways to Use Social Media to Engage Donors

Posted by Caroline Daley on Oct 5, 2017 12:00:00 AM

When it comes to donor engagement, engaging with donors after their initial gift is just as important as connecting with donors before they ever make a donation. This post-initial-gift engagement is also known as stewarding. You might be asking yourself, “What does stewarding a donor even mean?” Well, we’re glad you asked. Stewarding donors is what an organization does, or should be doing, from the time that the donor gives their first donation until the end of their relationship with the organization. Luckily, the use of social media has made stewarding donors easier than ever. Social media allows organizations to engage, connect, and thank donors in new and creative ways. Today we're sharing three ways that organizations can use social media to engage with and retain donors long after their first donation.

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Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

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Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

How Convenience Has Changed the Student Experience

Posted by Catherine Andrews on Sep 29, 2017 12:00:00 AM

What do people from older generations always say about their time in school? "I had to handwrite my assignments and turn them in in person." "I had to wait until my grade was posted on the bulletin board to see what I got." "If I wanted to research something, I had to check out a book from the library."

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For Deans: The Danger of Adding Headcount

Posted by Don Crow on Sep 21, 2017 12:00:00 AM

At the end of 2008, I transitioned jumped from corporate America into the world of Higher Ed administration. Over the next three years, I would see and learn many things, and ultimately decide that my value in Higher Ed was on the outside.

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Topics: higher ed marketing

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