The VPM Blog

How to Better Personalize Your CRM

Posted by Tatianna Eaves on Mar 13, 2019 1:00:00 PM

When running your business, have you ever struggled with how to clean up your customer relations manager (or CRM)? Or how to know your customers better? Having and managing a good CRM is key to keeping your customer relationships intact. The more you learn about your clients, the more you can personalize your CRM to have one main place where all their information lives.

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Topics: Inbound Marketing, HubSpot, customer service

Red-flags Employers Look for When Hiring

Posted by Alex Pogue on Mar 6, 2019 12:50:00 PM

 When it comes down to interviewing, there is not one specific recipe for success. All companies are unique in their own way. You must fit the company culture and that can look different for everyone and every organization. 

Even without a formula for what employers like to see, there are definitely qualities that all employers will not hire a candidate for. It gets to be a little tricky when you're looking for tips for success and that's why we put together a list of 'red-flags' employers should be on the lookout for.

Whether you're looking for a job or trying to hire someone, knowing and identifying these red flags can be beneficial for everyone. Some of our tips may sound simple and self explanatory but you would be surprised by the precent of people who actually do them without even thinking about it. 

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Topics: Social Media, social media analytics

4 Simple Ways to Avoid Over Promotion

Posted by Peter Taliaferro on Feb 27, 2019 12:45:00 PM

It’s important for any business to reach out to their customers to inform them of anything going on with the company. However, it’s just as important to not overwhelm customers with so much information that they get annoyed. The key to having a successful relationship with customers is to be on their minds, but not always in their face. 

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Topics: Content Marketing, Email Marketing, Social Media Strategy, digital marketing

Four Truths of Facebook Birthday Charities

Posted by Sara Brillanti on Feb 20, 2019 12:45:00 PM

Facebook teamed up with over 750,000 charities to encourage users to use their birthdays and social media for a good cause, but what is Facebook getting out of it?

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Topics: Social Media, Facebook, charity

The 3 steps to navigating dating apps

Posted by Peter Taliaferro on Feb 14, 2019 4:17:59 PM

With Valentine's Day just around the corner, some of our single friends could start to feel a little left out. Not to worry! There are so many dating apps out there, each with its own unique set of rules and expectations, so it could seem daunting to figure out which app is the most suited for you. So, that’s where we decided to focus our attention.. 

When on a dating app, you are essentially marketing yourself. There are just some aspects of a dating profile that you just can't go without: some fun, eye-catching pictures, a clever bio that would grab anyone's attention, and a healthy dose of confidence. Tinder and Bumble are two of the most popular apps out there so check out the short video below to see which app is the best suited for you: 

 

Dating Apps blog (take 4)

So what do these steps mean for someone wanting to download one of these apps? Remember, the first step is just having the confidence to do it, grab a few of your favorite pictures, and start swiping on your potential love interests. This will give the people viewing your profile an idea of what you look like and what a few of your interests are - drawing more people with the similar likes and dislikes to your dating profile. This makes it easier on everything to be able to see in whom they may be interested more easily. Following these steps will make you successful in learning how to better market yourself to find the one for you! To learn more about successful content marketing, download our free eBook by clicking below!

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Topics: Apps, dating apps

How to Create an Effective Instagram Ad: VIDEO

Posted by Melissa Cook on Feb 6, 2019 12:30:37 PM

With 80% of Instagram users claiming to follow a business or brand account, why wouldn't you want to leverage that to increase your follower count, sell an item, or offer a discount? Of course you would want to!

How? Instagram Ads. They have the look and feel of a post, with the added benefit of linking to a website or product you want to promote. Check out the video below for instructions on how to get started.

Instagram ad vlog (re-edit)
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Topics: social media marketing

Why are we consuming media differently?

Posted by Alexa Russell on Jan 30, 2019 8:00:00 AM

I'm sure you have experienced the annoying situation of someone sitting near you in a movie theater with their eyes glued to their phone. The bright light and incessant scrolling can drive you crazy. Or what about when you're trying to tell a friend a story but they won't look up from their laptop. Do you ever find yourself scrolling through Facebook cooking videos while you're binging a show on Netflix? 

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Topics: social media marketing, Video Content, Video Marketing, live streaming, Generation Z

Blogging vs Vlogging | Is It Time to Switch?

Posted by Don Crow on Jan 24, 2019 12:26:43 PM

Lights, Camera, Action!:

Long time followers of the Verge Pipe Media blog will notice a sharp difference in 2019: we've vlogging!

We came to the conclusion it was time to change after (painfully) watching our carefully constructed written blog readership decline while watching our social media video views increase.

You will have your own set of criteria to evaluate, so with that, here's our take on, Blogging vs Vlogging | Is It Time to Switch?

If videos aren't your, "thing," here are some examples of how we use visual content at Verge Pipe Media:

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Topics: Video Content, Video Marketing

Our Favorite Gadgets from the 2019 Consumer Electronics Show

Posted by Cody Lunsford on Jan 17, 2019 9:03:23 AM

 

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Topics: Technology, high tech

Is It Worth It for Your Brand to have a Playlist?

Posted by Cody Lunsford on Dec 17, 2018 9:12:01 AM

Remember back in the day when you would make a mixtape of your favorite songs to show your crush how much you like them? Or if you're a bit younger, maybe you remember making mixed cds. The idea is that you craft a perfect arrangement of songs to create a mood, tell a story, or to get pumped up. While the technology has evolved to be playlists instead of tapes and cds, the art of making the best mix continues. Now, with millions of songs at your fingertips, you can make your mix even more varied, yet specific, than before. And with over 50 million monthly users on Apple Music and over 75 million monthly users on Spotify, more than just your crush can be paying attention to your playlists. 

But is it worth it for your brand to have playlists? It definitely makes sense to have one on a personal account you can share with friends, but does the idea of a curated playlist translate for a company. Short answer: yes. Long answer: read below. 

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Topics: Social Media Platforms, marketing to Generation Z, Playlists

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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