The VPM Blog

Picking and Measuring a Higher Ed Inbound Marketing Agency

Posted by Courtney Kennedy on Feb 9, 2015 10:03:06 AM


According to Hubspot, one in every five minutes spent online is spent on a social networking site, and groups that blog 15 times or more per month get five times more web traffic. These statistics show exactly why picking a higher ed inbound marketing agency is so important for gaining and keeping interest in your school, college or university.

Higher ed inbound marketing is important because it is a way to directly influence your desired audience and delight your current constituents. When attempting to add to your roll, inbound marketing will secure those website and social media visitors to keep them coming back for more.

If you're looking for help from an agency, a great place to validate their own inbound marketing practices will be to check their own blog. This will give you a clear vision of the type of work they do, and the type of people they are trying to help. Their social networking will also be able to tell you a little bit more, as good social media and mobile optimization are key components of a good inbound marketing platform.

Another good factor to consider is how the agency measures their success. Measuring success is a very important part of marketing, because it's what determines what works and what does not (well duh!). Recognizing practices, like website traffic, sales, etc., that seem to be more successful than others and utilizing those practices more is the best way to learn and continue to grow.

Something else to consider is creativity. How quick is this agency on their toes? Being able to quickly think of something clever to promote a business can make or break the entire company. These quick decisions can often be what initially attracts prospects and gets them to consider your university in the first place. 

Lastly, consider talking to some of the agency's clients for personal and real reviews. Clients can give you examples of work that the agency has done, and help to accurately gage the agency's performance.

In a nut shell, if you are looking for a quality higher ed marketing agency and wondering what you should do, check their website, social media, blog and reviews. The perfect agency match is out there and waiting to help you be the best business you can be!

If you think our services are up to par with these guidelines, feel free to click the link below to request a free consultation.

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