The VPM Blog

Residual Remuneration: 3 Tips to Earn Money from a Web Series

Posted by VPM Guest Blogger on Jan 9, 2015 3:56:00 PM
shutterstock_166552244Jenna Mourey, who goes by the name Jenna Marbles on her YouTube channel, earned nearly $350,000 in 2012 by posting profanity-laced videos of herself talking about everything from applying makeup intoxicated to how girls fall asleep at night. Most of Mourey's 14 million followers fall within the under 30 crowd killing time on the Internet. She has more followers on Facebook than Jennifer Lawrence, and more Twitter followers than Fox NewsDespite what you think of her content, there are many lessons that can be learned from Mourey's experience. She seized the moment when her first video went viral in 2010 and began producing follow-ups immediately when her number of subscribers continued to multiply. Whether you are giving guitar lessons, teaching tax preparation tips, or breaking down differential equations, money can be made once you reach the five-figure mark for subscribers and followers across all your channels.

The amount of money you make will solely depend on consistently publishing quality content and marketing it. These three tips will help on all those aforementioned front.

The Social Media Factor

Facebook draws more than 829 million active daily users, according to public company data. Twitter draws a fraction of that at 271 million active monthly users, with 77 percent of said users living outside the U.S. The fastest way to build an audience is utilizing these platforms to promote your videos and blog posts.

Create a Facebook fan page as either a public figure or a brand. You'll need to reach 25 followers before you have access to analytics tools and to be able to customize the URL. The best way to reach this initial benchmark is inviting 25 friends to your page immediately. Consider using the Boost Post feature in the beginning. For as little as $30, Facebook places your posts in the timelines of a certain number of people its algorithms determine would be interested in your content.

Twitter has a similar platform that allows paid promoted tweets. The key to getting organic Twitter followers is utilizing the hashtags of trending topics. For instance if #TGIF is trending (which happens a few Fridays every year), tweet the URL of your blog posts and videos followed by said hashtag. Your tweet will then be visible in search results for that hashtag, exposing it to people who currently do not follow you. It also doesn't hurt to ask for what you want. Use the hashtag #retweet occasionally as well.

The best times to post on social media are between 7 a.m. and 10 a.m. EST and right around dinner time, between 6 p.m. and 9 p.m. EST. 80 percent of smartphone users check their devices within minutes of waking up in the morning, according to IDC Research.

Always Use Quality Content

The phrase "content is king" is popular in the SEO industry, and studies continue to show that its true. Ad executives and web administrators believe content marketing is the most exciting opportunity in B2B compared to all other marketing methods, according to a 2014 survey by Adobe and Econsultancy. All the fancy SEO and analytics tools in the world will do nothing for you if the content being promoted offers nothing new or useful to readers.

When creating content, always show, not tell. It's easy for someone to sit in front of a camera and describe how they caught five trout in two hours using their own unique method of angling. But a video showing the feat will garner far more clicks. If your hobby is painting, film yourself creating a piece (a la Bob Ross).

Keep in mind the more you post, the more followers and subscribers you will get. An analysis by Fullscreen found that YouTube channels with 10 uploads or less averaged 11 subscribers. Those with 100 uploads averaged 834 subscribers, and 1,000 uploads equaled 5,300 subscribers.

Where Does Revenue Comes From?

All web administrators need Google AdSense. You can use the same account across all your channels (including YouTube and your websites), and you're paid based on the total number of views and clicks between them all. YouTube allows monetization of videos you upload as long as all the content is original. Thus you cannot monetize a video with a music bed featuring a copyrighted song.

Another option is to promote premium website content on YouTube. Give users a preview of what you have to offer and a the URL in the video description which directs them to a place to pay for it. Use a revenue and billing platform to manage your recurring payments, invoices, and even coupons you may want to offer. You can eventually land your own advertisers as well once you can show ad executives proof that your channels garners x-number of daily visitors.

You're not likely to get rich off a web series produced in your spare time. But a little extra income is possible for anyone willing to put forth the effort.

Now that you know how to earn money from a web series, you'll want to think about marketing so you continue to drive the right website traffic, convert and close visitors and delight your customers. At Verge Pipe Media, we use Inbound Marketing to do just that for ourselves and our clients. Grab a copy of our free guide today by clicking the blue button below!

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Topics: Social Media

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