It’s important for any business to reach out to their customers to inform them of anything going on with the company. However, it’s just as important to not overwhelm customers with so much information that they get annoyed. The key to having a successful relationship with customers is to be on their minds, but not always in their face.
Many times, businesses think that the best way to get a customer’s attention is to bombard them, whether that’s through email, handouts, or with never-ending social media posts. I understand the logic behind it: If you know what my company is doing, you will be more inclined to do business with us. The one thing that customers don’t want from any business is to feel pestered. Too much promotion can be just as detrimental as too little. Check out the video below for easy tips on how to gauge when you may be over promoting!
These are four key ways to avoid annoying your customers:
- Limit the amount of times that you post from your social media accounts
- Don’t try to sell a service or product too much
- Be honest
- Be Aware
Watch the video above if you'd like to know how to create the most engaging and effective content without risking the loss of any customers. For more information about successful content marketing, download our free ebook by clicking below!